As a new blogger, you’re likely passionate about sharing your ideas, experiences, or expertise with the world.
However, creating high-quality content requires time, effort, and resources, and it’s only natural to want to earn money from your blog.
That’s where advertising networks come in.
Advertising networks connect bloggers and website owners with advertisers who want to display their ads on their sites.
By partnering with an ad network, bloggers can display ads on their blogs and earn a commission based on clicks, impressions, or conversions.
Display advertising is an accessible way for bloggers to monetize their blogs, especially in the early stages when other revenue streams may not be available.
In this post, I’ll explore the best advertising networks for new bloggers and provide actionable tips on choosing, applying, and integrating them into your blog.
Whether you’re looking to supplement your income, grow your blog audience, or turn your blog into a full-time business, this post will help you make informed decisions and get the most out of your advertising partnerships.
Let’s dive in!
This article contains affiliate links. That means I make a commission when you purchase at no extra cost. I appreciate purchases made using my links.
What is an Ad Network
An Ad Network is a platform that connects advertisers with publishers to display ads on websites or mobile apps.
Ad Networks track and manage ad campaigns, and provide tools to optimize ad placements and reach targeted audiences.
Ad networks act as intermediaries between publishers and advertisers, handling tasks such as ad selection, placement, tracking, and payment.
The best ad networks typically offer various advertising formats, such as display ads, text ads, native ads, video ads, and many more.
Advertisers can choose the advertising format that best suits their goals, such as driving traffic, generating leads, or promoting their brand.
Publishers can also choose which ad formats to display on their sites, and in some cases, customize the style and placement of the ads to fit their site’s design and audience.
Ad networks use different payment models to compensate publishers for displaying ads. The most common payment models are:
Pay-per-click (PPC)
Publishers earn a commission for each click on an ad displayed on their site.
Pay-per-impression (PPI)
Publishers earn a commission based on the number of times an ad is displayed on their site, regardless of whether it’s clicked or not.
Pay-per-action (PPA)
Publishers earn a commission when visitors click on an ad and complete a specific action, such as purchasing or filling out a form.
Ad networks may also have minimum traffic requirements for publishers to join their network, ranging from a few thousand to millions of page views per month.
This requirement ensures advertisers get enough exposure and clicks to justify their investment.
Factors to Consider when Choosing a Good Advertising Network
Choosing the good ad network can be a daunting task, especially for new bloggers not familiar with the intricacies of the advertising industry.
However, by considering a few key factors, bloggers can select an ad network that meets their needs and maximizes their revenue potential.
Here are some factors to consider when choosing an ad network:
Payment Models
Ad networks use different payment models, such as pay-per-click (PPC), pay-per-impression (PPI), or pay-per-action (PPA).
Each model has pros and cons and may be suitable for certain blog types or audiences.
For example, if you have a high-traffic blog with a broad audience, PPI or PPC may be an option to generate steady income, while PPA may be more effective for niche blogs with specific, high-intent audiences.
Ad Formats
The best ad networks offer different advertising formats, such as display ads, text ads, native ads, video ads, and many more.
Each advertising format has strengths and weaknesses and may perform differently depending on your site’s design and audience.
For instance, display ads may be more eye-catching and informative, while native ads may blend seamlessly with your content and be less intrusive.
Minimum Traffic Requirements
Some ad networks have minimum traffic requirements that publishers must meet before joining their networks.
These traffic requirements may range from a few thousand to millions of page views per month, depending on the network’s size and audience.
If your blog is new or has low traffic, you may need to focus on smaller or niche ad networks that accept lower traffic thresholds.
Niche Relevance
Ad networks may specialize in certain niches, such as travel, food, fashion, or tech.
If your blog’s content aligns with a particular niche, you may want to consider ad networks that cater to that niche, as they may have more relevant and lucrative advertisers.
Support
Ad networks differ in their level of support and resources for publishers.
Some networks may offer dedicated account managers, analytics tools, optimization tips, and troubleshooting assistance, while others may provide limited or no support.
You may want to assess how responsive and helpful the network’s support team is before joining to ensure that you can receive timely and effective assistance if needed.
By considering these factors, bloggers can narrow down their options and choose an ad network that aligns with their goals, audience, and content.
In the next section, I’ll introduce some of the best advertising networks for new bloggers and review their features and benefits.
Popular Ad Networks for New Bloggers
Now that I’ve discussed ad networks and how they work, let’s explore the best advertising networks for new bloggers.
These ad networks have been selected based on their popularity, reputation, ease of use, and revenue potential.
While many ad networks are available, these are some of the most recommended for new bloggers.
Google AdSense
Google AdSense is by far the most popular and widely used ad network.
It’s also one of the easiest and best ad networks to join because it doesn’t have a minimum traffic requirement, making it a top choice for new bloggers.
AdSense offers a variety of advertising formats, including display ads, text ads, and native ads, and it uses a pay-per-click model to compensate publishers.
AdSense is known for its reliability, high-quality ads, and easy integration with blogging platforms like WordPress.
The minimum payout limit for Google Adsense is $100.
| Pros | Cons |
|---|---|
| Widely used and popular ad network | Google has strict policies for AdSense |
| Easy to join and integrate with blogging platforms | Ad revenue can be unpredictable |
| Offers a variety of advertising formats | Earnings can be affected by ad-blockers |
| High-quality ads | Requires significant traffic for good earnings |
| Uses a pay-per-click model for compensation | Competing ads can appear on your website |
Media net
Media.net is a contextual ad network that specializes in displaying ads relevant to website content.
It’s an alternative to AdSense, especially for bloggers in niche industries like finance, technology, and health.
Media.net offers a variety of advertising formats, including display ads, native ads, and video ads, and it uses a pay-per-click model to compensate publishers.
Media.net is known for its high revenue potential and excellent customer support.
The minimum payout limit for Media.net is $100.
| Pros | Cons |
|---|---|
| Contextual ads relevant to website content | Limited ad inventory compared to AdSense |
| Alternative to AdSense | Requires high traffic to generate significant revenue |
| Suitable for niche industries | Strict approval process |
| Offers a variety of ad formats | Limited control over ad placement |
| High revenue potential | Slow payment processing |
| Excellent customer support | Not available in all countries |
Ezoic
Ezoic is a leading artificial intelligence (AI)-powered ad network designed to improve the user experience by optimizing ad placements, formats, and designs.
The platform uses machine learning algorithms to analyze various factors such as visitor behavior, demographics, and preferences, to ensure that visitors see relevant ads that are more likely to engage them.
One of the main benefits of Ezoic is its wide range of ad formats, including display ads, native ads, and video ads.
This means publishers can choose the best ad format that suits their audience and website layout.
Additionally, Ezoic uses a pay-per-impression model to compensate publishers.
Publishers can earn revenue from every impression made on their website.
Ezoic is well-known for its revenue optimization and testing tools that help publishers to increase their earnings.
With Ezoic, publishers have advanced tools to test different ad layouts, formats, and placements to find the best combination that generates the highest revenue.
Moreover, Ezoic supports Google AdSense and other ad networks. Publishers can use Ezoic with other ad networks to maximize their earnings potential.
Ezoic Basic is an excellent option for new publishers with no traffic requirement limit to join.
Publishers with any level of traffic can join Ezoic Basic and start earning revenue from their website.
Additionally, Ezoic payout earnings at the end of each month, provided publishers exceed the minimum payout limit of $20.
In conclusion, Ezoic is an excellent AI-powered ad network that offers many ad formats, revenue optimization and testing tools, and support for other ad networks.
Ezoic Basic has no traffic requirement, making it easy for new publishers to start earning revenue from their websites.
With its pay-per-impression model, publishers can earn revenue from every impression made on their website, and with its minimum payout limit of just $20, publishers can receive payouts at the end of every month.
| Pros | Cons |
|---|---|
| Uses AI and machine learning to optimize ads | May take some time to see significant revenue gains |
| Offers a variety of ad formats | Requires some technical setup and configuration |
| Uses a pay-per-impression model | Ezoic’s revenue share is higher than some competitors |
| Supports Google AdSense and other ad networks | Some users may not like the look of the ads |
| No minimum traffic requirement limit | |
| Offers revenue optimization and testing tools |
Monumetric
Monumetric is a premium ad network that offers customized ad solutions for publishers.
It works with various ad partners, including Google AdSense, to optimize revenue for each site.
Monumetric has a variety of ad formats, including display ads, native ads, and video ads, and it uses a pay-per-impression model to compensate publishers.
Monumetric has strict requirements for joining its network, including a minimum of 10,000 page views per month or 5,000 sessions per month, but offers high payouts and personalized support to its publishers.
The minimum payout limit for Monumetric is $10.
| Pros | Cons |
|---|---|
| Offers customized ad solutions | Has strict requirements for joining |
| Works with various ad partners, including Google AdSense | Takes a cut of ad revenue |
| Offers a variety of ad formats, including display, native, and video ads | May not be the best fit for smaller publishers |
| Uses a pay-per-impression model, which can result in higher payouts | Requires exclusivity, meaning you cannot use other ad networks on your site |
| Provides personalized support to publishers | May have a longer onboarding process |
AdThrive
AdThrive is a premium ad network that offers high-quality ads and personalized publisher support.
It optimizes ads for revenue and user experience and uses a pay-per-impression model to compensate publishers.
AdThrive has strict requirements for joining its network, including a minimum of 100,000 page views per month.
It offers competitive revenue shares and a dedicated account manager to help publishers maximize what they earn.
The minimum payout limit for Adthrive is $25.
Pros:
- High-quality ads: AdThrive offers premium ads that are visually appealing and relevant to the site content.
- Personalized support: AdThrive provides dedicated account managers to help publishers maximize what they earn.
- Pay-per-impression model: AdThrive compensates publishers based on the number of impressions their ads receive, which can result in a steady income.
- Competitive revenue shares: AdThrive offers publishers a revenue share that is on par with other premium ad networks.
- Ad optimization: AdThrive optimizes ads for revenue and user experience, which can result in higher earnings and happier readers.
Cons:
- High requirements: AdThrive requires a minimum of 100,000 page views per month to join its network, which can be a barrier for smaller publishers.
- Exclusive: AdThrive only works with certain types of publishers, which can limit the options for those who don’t meet their requirements.
- Revenue fluctuations: Like any ad network, AdThrive’s revenue can fluctuate based on various factors such as seasonality, ad demand, and changes to the ad ecosystem.
- Limited control: Publishers have limited control over the types of ads that appear on their site and where they are placed, as AdThrive handles all of the ad placement and optimization.
In conclusion, these are some of the best advertising networks for new bloggers to monetize their blogs.
Each ad network has its strengths and weaknesses. So choose the one that best fits your niche, audience, and revenue goals.
Read and follow the ad network’s policies and guidelines, experiment with different ad formats and placements, and monitor your performance regularly to optimize your revenue and user experience.
How to Apply and Integrate Ad Networks
Once you’ve chosen an ad network that fits your needs and goals, it’s time to apply and integrate it into your blog.
Applying and integrating ad networks may vary depending on the network and platform you’re using, but here are some general steps to follow:
Create an Account
Go to the ad network’s website and create a new account. Provide your personal and website information, and follow the instructions to verify your email and identity.
Add Your Website
Once you’ve created an account, add your website to the ad network’s platform.
This typically involves providing your website’s URL, niche, traffic volume, and other relevant details.
Some ad networks may also require installing a tracking or verification code on your site.
Choose Ad Formats
After adding your website, you can choose which ad formats to display on your site.
Depending on the ad network, you may have different ad sizes, styles, and placement options.
Some networks may also offer ad customization tools to match your site’s design and color scheme.
Generate Ad Codes
Once you’ve chosen your ad formats, generate ad codes or units for each format.
Ad codes are snippets of HTML or JavaScript code that you can copy and paste onto your website’s pages where you want the ads to appear.
Ad units are pre-designed ad blocks you can insert onto your pages using the ad network’s plugins or widgets.
Insert Ad Codes or Units
After generating your ad codes or units, insert them onto your website’s pages.
The exact method of insertion may depend on your website’s platform or CMS (e.g., WordPress, Shopify, Wix, etc.).
Typically, you can insert ad codes by editing your site’s HTML or code or using a plugin or extension that supports the ad network.
Configure Settings
Once you’ve inserted your ad codes or units, you can configure various settings to optimize your ad performance and user experience.
This may include setting ad frequency, ad placement, ad targeting, and ad blocking.
Some ad networks may also offer analytics or reporting tools to track your ad performance and revenue.
Test and Optimize
After setting up your ad network, test and optimize your ads to ensure they’re effective and user-friendly.
This may involve experimenting with different ad formats, placements, and settings and monitoring your revenue and user feedback.
You can also use A/B testing tools to compare the performance of different ad variations and make data-driven decisions.
By following these steps, bloggers can apply and integrate ad networks on their blogs and start to earn money from content.
However, remember that ad networks are not a one-size-fits-all solution, and what works for one blogger may not work for another.
Choose a good ad network that aligns with your goals and values and prioritize user experience and quality content over ad revenue.
Best Practices for Maximizing Ad Revenue and User Experience
While partnering with an ad network can be a great way to monetize your blog, bloggers should balance revenue goals with user experience.
Here are some best practices for getting the most out of your ad networks while ensuring a positive experience for your visitors:
Optimize your ad placement
Where bloggers place ads on their sites, it can significantly impact performance.
Some ad placements include above the fold (the top section of your site that’s visible without scrolling), below the fold, in the sidebar, or within your content.
Experiment with different placements to see which ones work best for your site and audience.
Monitor your performance
Keep an eye on ad performance metrics, such as click-through rates (CTR), impressions, and revenue, to identify trends and opportunities for improvement.
The best ad networks offer built-in analytics tools or third-party integrations that can help bloggers track performance.
Experiment with different ad formats
Don’t be afraid to try different ad formats to see what works best for your audience.
For example, some blogs may perform better with text ads, while others may benefit from display ads or native ads.
Test different formats and sizes to find the right balance between revenue and user experience.
Balance ads with content
Remember that a blogger’s primary purpose is to provide value to their visitors through content.
Too many ads or intrusive ad formats can negatively impact the user experience and lead to a high bounce rate.
Find the right balance between ads and content to ensure your blog remains engaging and informative.
Take advantage of ad optimization tools
Great ad networks offer optimization tools such as A/B testing, ad rotation, or contextual targeting that can help bloggers improve ad performance and revenue.
Make sure to explore these options and use them to your advantage.
By following these best practices, bloggers can maximize ad revenue while maintaining a positive user experience on your blog.
Remember to test and iterate your approach over time to find the right balance for your site and audience.
Frequently Asked Questions
What is the top ad network for new bloggers?
There is no one-size-fits-all answer to this question, as different ad networks may work better for blogs depending on their niche, audience, traffic, and content.
However, some of the best ad networks for new bloggers are Google AdSense, Media.net, AdThrive, Ezoic, and Monumetric.
Consider factors such as payment models, ad formats, minimum traffic requirements, niche relevance, and support when choosing an ad network.
How do I apply to an ad network?
To apply to an ad network, sign up for an account on their website and complete a publisher application form.
The application process may vary depending on the ad network, but bloggers may need to provide information about their website, traffic, content, and demographics.
Some ad networks may also require a manual review of a blogger’s site to ensure it meets its quality standards. Once the application is approved, bloggers can start displaying ads on their sites.
How much money can I make from ad networks?
The amount of money bloggers can make from ad networks depends on several factors, such as traffic, niche, ad placement, ad format, and payment model.
Generally, smaller blogs with lower traffic may earn a few dollars daily, while larger blogs with high-quality traffic and niche relevance may earn hundreds or thousands of dollars.
However, it’s important to note that ad revenue is not a reliable or stable income source.
Ad revenue may fluctuate depending on seasonality, ad performance, and changes in ad networks’ policies or algorithms.
How do I integrate ads on my blog?
To integrate ads on a blog, bloggers need to follow the instructions provided by their ad network.
Typically, you’ll need to create ad units (i.e., containers for displaying ads) on your site using HTML or JavaScript code provided by the ad network.
You can then place the ad units on your site’s pages, either manually or using plugins or widgets.
Some of the best ad networks may also offer customization options such as ad size, color, and style, which you can adjust to match your site’s look and feel.
How can I optimize my ad revenue and user experience?
To optimize ad revenue and user experience, bloggers should experiment with different ad formats, placements, and frequencies to find the right balance between monetization and user engagement.
Bloggers should also monitor ad performance regularly using analytics and reporting tools provided by the ad network or third-party plugins.
Other best practices include optimizing content for SEO, engaging with your audience, and offering value-added services such as email marketing, affiliate marketing, or digital products.
Finally, always prioritize users’ experience over your ads, and avoid using excessive or intrusive ads that may annoy or alienate your visitors.
Conclusion
In this post, I’ve covered the best advertising networks for new bloggers and provided actionable tips on choosing, applying, and integrating them into your blog.
I’ve discussed the importance of selecting ad networks that align with your niche, traffic, and revenue goals and the need to optimize ad placement, format, and performance for a better user experience.
Remember that partnering with an ad network is one of the many ways to monetize your blog.
Bloggers should diversify revenue streams and explore other options such as affiliate marketing, sponsored content, digital products, and more.
Finding a great ad network for your blog requires research, experimentation, and patience.
When choosing an ad network, bloggers should check the traffic requirement and minimum payout limits
Track your performance metrics, test different ad formats, and communicate with your network’s support team to maximize your earnings and user experience.
After exploring ad networks that can help monetize your blog, you may want to consider diversifying your income stream.
If you’re curious about the life of a travel blogger before diving into advertising, check out our article on the pros and cons of being a travel blogger.
It’s a great read for anyone thinking about this exciting career path!
I hope you found my article informative. Please leave any questions in the comments below. I appreciate all the feedback.
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