What Keywords Are Your Competitors Ranking For On Searches?

In my post, I show you three tools you can use to find out what keywords your competitors are ranking for on Google search.

You can use this information to give you ideas on what type of content you should be writing for your site and what keywords to target.

I show you how to find content ideas by analyzing your competitor’s websites. Your competitors will rank for multiple keywords they are not targeting. You can use these keywords to write blog posts for your site.

Analyzing a competitor’s website gives you insight into what content type gets the most views and social shares.

Let’s get started.


The first tool is Ubersuggest. The tool has recently changed to limit the data available to free accounts, but it is still excellent for competitor website analysis.

To gain full access, upgrade your account.

Here is Ubersuggest’s homepage.


Find Your Competitors

When doing keyword searches on Google for your blog, you will find several websites that frequently appear in the results. You can use these websites to get content ideas for your blog.

For example, I have a website about travel in Thailand. I frequently see nomadicmatt.com when I do Google searches about Thailand. This website is ideal for me to find content ideas because it has thousands of posts and almost two million monthly visitors.

How To Use Ubersuggest To Find Competitor’s Keywords

I will use Nomadic Matt’s blog to see what keywords he ranks for on Google.

First, copy the blog URL and paste it into Ubersuggest. Select the country you are targeting and click ‘Search’.

After a few seconds, you get an overview of the website. Here is a summary of NomadicMatt.com.


This website ranks for over 708,000 keywords and gets about 1.8 million visitors per month.

To get limited access to data from Ubersuggest, you need to sign up for a free account. You can use your Gmail account. Click on the ‘Sign in with Google’ link on the top right.

Sign in with Google to open a free account on Ubersuggest

To see top-ranking keywords for this site, click on ‘Organic keywords’.

Organic keywords

Now you have a list of keywords that drive traffic to this site.

Top performing keywords

On the left, the data shows the search query, estimated search volume per month, position in Google search, estimated visits per month, and the ranking difficulty score.

Look for keywords with a low search difficulty score. These keywords are green.

On the right is the search result on Google for that search term. Look at the competition for that keyword. If there are known websites ranking, stay away from those. It will be too difficult.

Most Popular Posts

On the left menu, click on ‘Top pages’ to find out what posts drive the most traffic. This option helps you decide what type of post you need to write for your blog.

Top pages

From this list, I can see four out of five of the best performing posts have ‘Cheap’ and ‘Inexpensive’ in the title.

Posts driving the most traffic

Nomadicmatt.com gets a lot of traffic from posts that help its visitors save money. If you have a travel blog, look at how you can help your visitors reduce costs.

Click on the ‘View all’ link to find keywords driving traffic to every post.

Click on 'View all'

With a free account, you can only see a handful of keywords for each post. To see all the data, you need to upgrade.

Upgrade to view all keyword data

For each keyword, you have data on approximate search volume on Google per month, ranking position on Google, estimated visitors from this keyword per month, cost per click for advertising, paid difficulty score for advertising, and free traffic difficulty score.


Moz has an option to view limited data and ten searches per month when you sign up for a free account.

Here is their homepage.

Moz.com homepage

To get access, click on the ‘Create Account’ link on the top right.

Create a free account

After you create your account, log in.

Log in to your Moz account

Use the Keyword explorer tool to analyze competitor websites.

Competitor keyword research tool

If when you log in, you don’t see this page. Scroll to the bottom of the page you are on, and look for the ‘Keyword research’ link under ‘SEO tools’.

SEO tools

To analyze your competitor’s website, ensure you change the drop-down to ‘Root domain’, paste the site’s URL, select your target region, and then select ‘Analyze’.

Analyze your competitor's website

Site overview

After a few seconds, you get an overview of data from the site.

Website overview

According to Moz, Nomadicmatt.com has almost 150,000 ranking keywords. Nearly twelve thousand of those are in the top three on Google.

The page authority and domain authority are metrics created by Moz. Google doesn’t use these metrics to rank a site, but they show that this is an established site.

Top ranking keywords

Below the overview are the top-ranking keywords for the website. Click on the ‘See all ranking keywords’ link to view the report.

Top ranking keywords

The are filter options to help you find keywords.

Filter options

If your site is new, I recommend using the ‘Difficulty’ filter to find keywords that are easier to rank. Look for keywords below 30, keywords relevant to your site.

Select keyword difficulty score

Sort the list in order of difficulty.

Use the difficulty tab

Some of the keyword monthly volumes show no data. These volumes are rough estimates. I suggest you look for keywords on the list that match your blog topic and ask yourself, is this a question someone would ask? If you believe it is a sensible query, write it down to research.

As with most ‘free’ tools, you only have access to some of the data. Upgrade to a paid account to get more data.


SEMrush*(Paid link) has several excellent features you can use. As a free account user, you have access to data with a limit on searchers per month.

Here is SEMrush’s homepage.


Click on the ‘Sign up’ link.

Sign up for a free account

Once you are signed in, enter your competitor’s site URL into the text box, and click on ‘Search’.

Competitor's URL

After a few seconds, you get a domain overview.

Domain overview

According to SEMrush, Nomadicmatt.com gets over 500,000 visitors a month. His free traffic is worth about $500,000 a month.

To find out what keywords a site is ranking for, scroll down to ‘Top Organic Keywords’ and click on ‘View Details’.

Top organic keywords

In the details report, you can see the top ten keywords driving traffic to this website.

Top 10 keywords

Upgrade to a paid plan to get a complete list of keywords. SEMrush is currently offering a free 7-day trial.

How To Find What Keywords Your Competitors Are Ranking For Video Tutorial

How to find out what keywords your ...
How to find out what keywords your competitors are ranking for


In my post, I have shown you three excellent tools to check what keywords your competitors are ranking for in searches.

Sign up for a paid plan to get complete data. The cheapest is Ubersuggest at about $7 per month.

When you first start blogging, it is hard to know what type of posts you should be writing to rank on Google. The truth is there is no magic formula that generates results every time.

The best solution when you start is to cover several topics and check your analytics to see what posts get the most engagement. Use the data to plan your future blog content.

Check your competitor’s websites and look at what posts they recently published. The big websites have a lot of money to do keyword research. You can use this information to help you decide what content you should be writing for your blog.

Don’t go after similar keywords as your competitors. You have to find something easier to target if you want your posts to rank.

Website owners have years of experience but still can’t explain why some posts do well and others don’t. The more content you have on your blog, the easier it will be to identify what works and what doesn’t.

Before you disappear to start checking your competitor’s websites, may I ask for one minute of your time to write a comment? Did I help you? I look forward to reading your comments.

For more SEO tutorials, check out my SEO category posts. I also have a YouTube channel full of tutorials on using WordPress and SEO.