Organic keywords are search phrases targeted by blog content creators to attract free traffic from Google.
Google is the largest search engine with billions of searches every day. Writing content that Google can use in its search results drives free organic traffic to your website.
In my post, I show you what organic keywords are and how you should use them to drive traffic to your website.
Let’s get started.
What Are Organic Keywords?
Organic keywords are phrases used by blog content creators to drive traffic to their blog posts.
When you need information or help with a problem, you probably ask your question on Google. The search query is an organic keyword phrase.
Blog content creators write blog posts to help you answer your question or give you a solution to your problem. They have written a blog post targeting your search query.
Google continually scans the internet looking for content they can use for search results. Google’s job is to match content with searchers.
Content creators’ ultimate goal is to be the best possible source for the organic keyword they target. They want to get on the first page of Google.
Google has an algorithm that automatically ranks all indexed content. Google never reveals what the algorithm is looking for, but if you produce top-quality posts for your blog, you should start seeing your website on Google.
What Is The Difference Between Organic Keywords And Paid Keywords?
Organic keywords are phrases targeted by blog content creators to get free traffic from Google. Paid keywords are phrases bid on by advertisers that appear as ads on Google search results.
Paid keywords are available by opening an account on Google Adwords and creating a campaign. Google Adwords charges by the cost per click method. When your advertisement receives a click, they charge your account.
The popularity of the keywords determines the cost. Highly competitive keywords are expensive.
What Is An Organic Search Example?
When you search on Google, paid search keywords generally appear first. Organic search keywords are lower.
When I search for ‘How to blog’ on Google, the first three results are ads. The cost per click for this keyword phrase is between $3 and $4.
If a visitor clicks on one of the ads, Google charges the advertiser.
Under the paid keywords are the organic search results.
The first organic search result is the Google featured snippet. The featured snippet is Google using a blog post to answer a searcher’s query.
I recommend formatting your post to try and win the snippet.
For example, the theblogstarter.com blog post has a section designed to win the snippet. The subheading fits the search query. The list is informative. Formating blog posts like this makes it easy for Google to find and use blog content.
Below the featured snippet is another Google feature. The ‘People also ask’ section.
Clicking on the arrow to the right opens up a question connected to the original search phrase.
Below the ‘People also ask’ are more organic search result examples.
How Do I Find Organic Keywords?
I recommend using Google to find organic keywords. Organic keywords are search queries people put into Google. Once you know what people are searching for, you can write a blog post targeting that query.
Before you start researching search queries, it is essential to know if there is interest in your blog topic. My favourite tool for this is Google trends.
For example, you want to start a blog about fly fishing. Does this topic get traffic? Is it seasonal?
Let’s go to Google trends and find out.
There is a lot of interest in this topic throughout the year.
All the other subheadings have data, too. Fly fishing has a lot of potential search traffic.
Once you have your topic, it is time to find what people are searching for about fly fishing.
Google has many features to help you find organic keywords. Let’s look at them one by one.
Suggested searches are the search phrases that appear under the Google search bar as you type. Google wants to help you finish your query without you having to type.
As I type ‘Fly fishing’, Google creates a list of possible searches for me.
I recommend using question words to find organic keywords. They help identify searcher intent.
Phrases such as ‘Fly fishing rod’ are not helpful. It is impossible to know what that searcher needs.
Using questions words helps determine searcher intent.
Make a note of phrases you want to write. Then continue with more question words. Once you have your list, it is time to check the competition. You want to go for low competition organic keywords with a new website.
People also ask
People also ask is my favourite Google feature.
The people also ask feature gives you questions connected to your search query.
All the questions in the list are potential blog post ideas. To get more questions, click on the arrow to the right.
You can also start a new search by clicking the link.
With new websites, I recommend writing blog posts around specific questions. It takes time for Google to send traffic to new sites. Cover your blog topic in detail.
Before you write the blog post, check the competition by doing a Google search for the question you want to answer. If authoritative websites answer the question, I don’t recommend writing the post. It will be hard to rank, even if you believe you can write a better blog post.
Related searches are at the bottom of the page.
I use the related searches feature to start a new search. It is hard to determine searcher intent from these search keywords.
How Do I Drive Organic Traffic To My Website?
To drive traffic to your website, create high-quality content that ranks on Google. The snippet and first position get the most organic traffic.
I recommend new websites target low competition keywords. Trying to beat established websites that have hundreds of high-quality content is hard.
Look for keywords your competitors have missed or are not on point with the searcher’s intent.
For the first six months of your blog, your blog will receive little traffic from Google. Use this time to write lots of informational blog posts. Be the best source possible for your website topic.
Choose a topic for your blog that you enjoy or have experience doing. Familiarity makes creating content simpler.
Organic keywords are search phrases targeted by blog content creators to get free traffic from Google.
Google processes billions of searches every day. For every search, there are organic search results. The results contain website blog posts. Each blog post targets specific search phrases to get traffic to their websites.
Google has several features to help content creators find organic keywords to target. Features include suggested searches, people also ask, and related searches.
Once you have a list of possible blog topics, I recommend you do a Google search for them to check the competition. Avoid keyword phrases targeted by authoritative websites. It will be hard for you to beat them.
During the first six months, your website will receive little traffic from Google. It takes time for Google to index and trust your content. Be patient. Use this time to produce high-quality content for your blog.
After publishing each blog post, I recommend requesting Google index the page. My ‘How Does Google Find New Websites?‘ post shows you how-to request indexing.
I hope you found my article informative. Should you have any questions. Please leave them in the comments box below. I check for comments every day and do my best to answer all questions.