If you are struggling to come up with new blog post ideas, don’t worry, this is normal. To help you, I have three excellent free tools that I use to discover content ideas consistently. I show you step by step on how to use these tools to come up with post ideas for your blog.
Let’s get started.
The first tool – Answer the public
I find the easiest blog posts to write are answers to questions. A fantastic tool that generates questions that people ask in Google search is Answerthepublic.com.
Here is their homepage.
The free version has a limit on how many searches you can do each day. To start, put your main keyword phrase into the search box and Answer the public will list questions entered into Google around that phrase.
For example, let’s say you want to write a post about the Disney series ‘The Mandalorian’. To find out what people are asking about this series, type ‘The Mandalorian’ into the search box and select the ‘Get Questions’ button.
After a few seconds, the website will generate a list of data you can use to find content ideas. The data is broken down into the following sections; questions, prepositions, comparisons, alphabeticals, and related.
There is a lot of interesting data here, ideas for multiple blog posts.
The data is presented in two ways. The first is in a circle, the second is on a list. Here is the section ‘Questions’ presented in a circle.
To change this data to show on a list, select the ‘Data’ link.
You can find many questions here you can use as blog post titles. Alternatively, you can find questions that can fit under one idea and use the questions as sub-headings. For each sub-heading, write about 200 to 300 words, it’s easy to get to a 2000 plus word post using this method.
You can download this data to your computer. Click on the ‘Download CSV’ link on the top right.
Once downloaded, the document opens as a Microsoft Excel document.
My second tool – Ubersuggest
Ubersuggest is an excellent tool for finding keyword phrases for your blog posts.
Here is Ubersuggest’s homepage.
To start, type your keyword phrase into the search box. I will use the same keyword phrase as before, ‘The Mandalorian’.
After you type in your keyword phrase, you see a keyword overview of data. Use the search volume data as a guide only, all keyword tools are wrong on this number.
To see all data on this phrase you need an account. It is free to open an account.
The sections we need to help us find content ideas are ‘Keyword ideas’ and ‘Content ideas’. Keyword ideas list potential blog post titles and content ideas list popular blog posts that have social media engagement.
Let’s check out the ‘Keyword ideas’ section first.
The default tab is ‘Suggested’, other tabs include, ‘Related’, ‘Questions, ‘Prepositions’, and ‘Comparisons’.
For each suggested keyword you can see approximate search volume, cost per click, paid difficulty, and search difficulty. If you are looking to rank in Google, then the search difficulty score is important. This score is on a scale of 0-100, 0 is easy to rank and 100 is impossible.
On the right-hand side of this screenshot, you can see the ranking websites for each phrase. You can see approximate visit numbers, the number of links to that post, domain score, and social shares.
Keyword difficulty filter
If your site is new, you are better off finding keyword phrases that are easier to rank for. These are phrases that have low search volumes but lower competition. If you try to go head to head with established websites you will find it almost impossible to outrank them.
Ubersuggest has a filter that allows you to find low competition keywords. First, slide the grey button to the right to open the filter option.
Now we have the filter option open, we can look for low competition keyword phrases. On the filter, look for ‘SEO difficulty’ and enter 0 and 30 into the boxes and select ‘Apply’.
Now we have a list of keyword phrases that we can search through for blog titles or sub-headings in a blog post. I download this list to my computer to analysis potential phrases.
To download, select the ‘Export to CSV’ option. Once downloaded, it opens as an Excel document.
Content ideas show you the content that is getting the most shares on social media, the blog posts that have the most engagement. This section gives you ideas on what to include in your blog post. Let’s have a look at what blog posts about The Mandalorian have social share engagement.
On the right, you can see the shares on Facebook and Pinterest. From that data, it looks like this type of post gets more traction on Facebook.
You can click on any of the links on this list to view the blog post. This is where you can get ideas on what to include in your post to make it more appealing to your social media audience.
Third tool – Google
Once you have your list of potential blog post ideas, I recommend you run them through Google. Google loves to try and finish your search query when you do a search. We can use this feature to find out if our blog post idea is a phrase people are putting into Google.
For example, in my list of keyword phrases on my Excel spreadsheet document above, I can see a couple of questions. I am going to start typing them into Google and see if Google offers finishes my phrase. If it does, that is confirmation that this phrase is being searched for. Google wouldn’t offer suggestions that aren’t searched for.
When you do keyword research on Google I recommend you use a browser you don’t use for personal use. The reason for this is Google keeps track of what you search for and will offer you search results based on this data. You want your search results as ‘clean’ as you can get if that is possible with Google.
I am going to check the keyword phrases ‘Is the Mandalorian Boba Fett?’ and ‘Who plays the Mandalorian?’.
Here is my first keyword phrase search.
I only typed ‘Is the Man’ and Google offered my keyword phrase in the suggested searches, confirmation that this is searched for on Google.
Let’s try my second phrase.
Again, I typed a couple of words and Google offered my phrase as a suggestion.
How to use Google to find blog post ideas
Google is another excellent tool to help you find content to write about. When I have a topic, I use Google’s suggested search feature to see what people are looking for.
I try to find a question, that way, it is easier for me to understand the searcher’s intent.
Again, let’s look at what Google offers around the topic ‘The Mandalorian’.
If you put the symbol ‘*’ before and after your search phrase, Google will offer suggestions.
Here is my search with the ‘*’ at the beginning.
Here is my search with the ‘*’ at the end.
I also use the ‘People also ask’ section to give me content ideas. If you click on the down arrow on the right, you see the top-ranking website for that search term. You can also start a new search with that term.
If you do open one of the ‘People also ask’ tabs, Google will generate more questions for you. This tool alone can help you find topic ideas consistently for your blog.
How to come up with blog post ideas video tutorial
These three free tools will help you find blog post ideas. With one keyword phrase, you can come up with hundreds of ideas for content.
I prefer using Ubersuggest more than Answer the public because of the extra metrics you get. I like to download the data to my computer and make a list of topics I can write about.
Once you have a list, you can concentrate on creating fantastic new content. If you use the SEO difficulty filter on Ubersuggest, you have a better chance of ranking on the top 30 of Google.
Once you have posted your content, monitor your traffic data in your Google search console. Look for keyword phrases you are ranking for and look to include relevant keywords in your blog post. Check out my ‘How to add organic keywords to your website to help you rank‘ post to find out how to do this.
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How do you come up with blog post ideas?
Have you ever used Answer the public, Ubersuggest, and Google before to come up with content ideas?
I look forward to reading your comments.