In my post, I show you step by step how to install and use the Monsterinsights plugin so you can add Google Analytics to your WordPress website.
If you are new to blogging, adding Google Analytics code to your website looks complicated. Don’t worry, using the free Monsterinsights plugin makes the process so easy.
Do you have a Google Analytics account?
If you haven’t signed up for a Google Analytics account, you need to do that first. To get your account, head over to https://marketingplatform.google.com/about/analytics/. You can use your Gmail email address. After setting up your account, you also have to verify ownership of your website.
Installing the MonsterInsights plugin on WordPress
In your WordPress dashboard, hover your mouse over ‘Plugins’ in the menu on the left. This popup will appear, select ‘Add New’.
This is the WordPress plugin library.
Type ‘Monsterinsights’ into the ‘Search plugin’ box on the top right-hand side of your screen.
After a few seconds, you will see ‘Google Analytics Dashboard Plugin for WordPress by Monsterinsights’. On my screenshot, it is on the top-left.
To the right of the plugin title, there is an ‘Install now’ link, click on that link. Once the installation is complete, the link text will change to ‘Activate’. Click on that once more to activate the plugin for your site.
After activation is completed, you go to a list of installed plugins on your WordPress site.
In the menu on the left-hand side of your screen, you have an ‘Insights’ option.
To start configuring Monsterinsights, put your mouse over ‘Insights’ and a popup will appear. In this popup menu, select ‘Settings’
After you click on ‘Settings’, you come to this page.
Connect to your Google Analytics account
On the above screen, click on the blue ‘Authenticate with your Google account’ link. After a short wait, you come to this screen.
Here, select the email address that is connected to your Google Analytics account. The next page will ask your permission to allow Monsterinsights access to your Google Analytics account, click on the blue ‘Allow’ link.
Once you click on the ‘Allow’ link you will be asked to select the profile of the website you want to connect to.
If you have multiple sites, select the website profile from the drop-down menu.
Once you have selected your site profile, select ‘Complete Connection’.
After a few moments, you return to the Monsterinsights plugin dashboard on your WordPress admin.
Now you have successfully connected your Google Analytics account to your website.
Monitor your Google Analytics stats on your WordPress admin dashboard
An excellent feature with Monsterinsights is Google Analytics data is displayed on your WordPress dashboard. If you don’t see MonsterInsights on your dashboard, open the ‘Screen Options’ tab and tick the box to display ‘Monster Insights’.
How to add Google Analytics to your WordPress site video tutorial
Using the Monsterinsights plugin makes adding Google Analytics code to your WordPress website easy. You do not need to know any code or have to paste code anywhere on your website.
This plugin has been installed on over a million websites, it is a trusted plugin and is constantly updated to keep it secure and safe. It is also a light plugin, which means it won’t slow down your site loading speed.
You also have the excellent feature of monitoring your Google Analytics stats on your WordPress dashboard.
To find out you can track ranking posts in Google, check out my ‘Free and easy way to check your keyword ranking in Google and Bing. post. I also have a YouTube channel with tutorials on WordPress.
Before you go to install Monsterinsights, I would love to know if you found my post helpful. Please spare a minute to leave me a comment.
Frequently asked questions
No, you don’t, Google Analytics is free.
Your Google Analytics code can be found under ‘Admin’ in the bottom left of your Google Analytics dashboard screen.
The best Google Analytics plugin for WordPress is Monsterinsights.