How to add push notifications to your WordPress website

In this post, I’m going to show you how to add push notifications to your WordPress website. The service is free and only takes a few moments to set up. Once set up, you can send a message to your subscribers through their browser.

As a website owner, you want people to visit your website. With push notifications, you can alert your visitors to new and exciting content on your blog.

Let’s start adding those notifications.

Push notification service for WordPress websites

The service is Subscribers.com. They offer a free and paid option. To send notifications to your visitors, you can use the free option.

This is their home page.

Subscribers.com homepage

To start, click on the ‘Sign up for free’ link in the top-right corner. Then you come to this page.

Shopify or basic site

If you have a Shopify site, select the green link. For other sites, select the white link. Next, it is time to enter information about you and your site.

Sign up for free

On the right, enter your name, email address, password, and website/blog URL.

On the left, is a review from Neil Patel. Neil Patel is a very successful digital marketer, he gives Subscribers a thumbs up.

Once you have finished entering your details, click on the blue ‘Sign up for free’ link.

Subscribers setup

Before you start using Subscribers, there is a four-step setup process that takes about two minutes to complete.

In the first step, add your logo and select a timezone. This logo or image will be sent with all your notifications. The timezone is so that your notifications are sent at an appropriate time for your visitor.

First step - site info

In the second step, you can create value goals. How much is a subscriber worth to you? How much is a click on one of your notifications worth to you?

Second step- value goals

The third step is to install Subscribers on your WordPress site. The easiest way to do this is to install the Subscriber’s plugin. Go to the WordPress plugin library and search for ‘Subscribers.com’. To get detailed instructions on how to do this, click on the ‘Install via WordPress’ link.

Install Subscribers

After you install and activate the plugin, you will come to this page on WordPress.

We need to enter our Subscriber Site ID here. We find that on our Subscribers dashboard. On the left, there is ‘Site details’, click on that.

Site details

Copy this code.

Site ID

Paste the code into the bar on your WordPress admin. Like this, then select ‘Save changes’.

Paste your site ID and save

The fourth step is to verify your code is working, select ‘Code Install’ from the menu.

Code install

On my screenshot, there is a verification warning box. To check verification, I select the red ‘Check again’ link. If you don’t have this warning, there is a verification link at the bottom of the page.

If your code can be verified, you will get this message.

Subscriber's verification confirmation

Now you have Subscribers installed on WordPress, it is time to see how it looks.

What does a subscriber prompt look like?

I typed my website address into my Google Chrome browser, after a few seconds, this notification appears.

Push notification prompt

Now we wait for our visitors to click on ‘Allow’, then we can start sending push notifications to them.

How to find out how many subscribers you have

From the menu on the left, you can check your current subscriber count by selecting ‘Subscriber performance’ or ‘Notification performance’. I selected ‘Notification performance’, subscriber count is on the top-right.

Subscriber count

Once you get subscribers, it is time to write your first push notification.

How to send push notifications

To start, select the ‘New notification’ link on the top-left.

Create a push notification

Here you create a message.

New push notification

The logo or image you uploaded during setup is attached for you. Next to that, type your title and your message. For the title, you have a limit of 48 characters. Your message has a limit of 100, so you need to be creative with your title and notification.

The areas that have small grey locks are options available to paying members.

Once you have completed your title and message, copy the URL of your destination page. I recommend you copy and paste rather than typing, this prevents typing errors, you don’t want to send your subscribers to a missing page.

On the right-hand side, you have previews of how your push notifications look in Chrome and Firefox browsers.

Lastly, select the blue ‘Send notification’ link at the bottom of the page.

Preview your push notification

To preview your push notification in a browser, select the ‘Preview in browser’ link.

Preview in browser

After a few seconds, your push notification appears.

Push notification

How to set up and send push notifications video tutorial

Watch this video on YouTube.

Conclusion

Thanks to my beginner’s guide on how to add push notifications to WordPress, you don’t have to do any more searches on Google.

Push notifications have a better click-through rate than email, therefore, it is an excellent way to keep your website visitors engaged. If they have visited your site and agreed to receive notifications from you, keep them loyal by rewarding them with your best content and special offers.

Before you leave to start building your subscriber list, kindly leave me a comment to let me know if my post helped you. I look forward to reading your feedback.

Did you know there is a free tool to track your website visitors? Find out more on my ‘Use this tool to track your website traffic free‘ post.

Frequently asked questions

What are browser push notifications?

Push notifications are messages sent from blog owners through website browsers.

How do I set up push notifications?

Sign up for a free account with Subscribers.com and follow my step by step guide.

How much do push notifications cost?

Push notifications sent from Subscribers.com are free.

When should you send push notifications?

It is up to you how often you send notifications. Think about your subscribers, how often do they want to hear from you?

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