5 Top Tips On How To Streamline Your Social Media Strategy

Social media can be time-consuming. You spend hours scrolling through your news feed and interacting with every post. Streamlining your account strategy is essential to keep you focused.

Ideally, have one social media account for each of your main goals. For instance, if you are an online shopper, you should have a separate social media account for researching and publishing informational posts about different shopping venues.

If you are a writer, have a separate social media account for publishing articles and promoting your blog.

My five tips will help you streamline your social media accounts. You will be focused and productive.

Let us get started.

Social Media Strategy Tips

Tip One – Create Separate Accounts For Each Goal

Creating a separate social media account for each of your goals will help eliminate information that is not relevant to your current task.

For instance, if you own a business, you should have a separate social media account for your brand. This account will include posts about your personal life and professional insights about your industry.

On the other hand, you should have a separate social media and WordPress account for your business.  This account will include posts about your products and services and news about your company.

Have a separate social media account for your non-profit. This account will include posts about your mission and updates on projects.

Tip Two – It Is Not Necessary To Read Everything

When you have multiple social media accounts, it is easy to get overwhelmed with the posts in the feed. Instead of reading them one by one, you should scan for relevant content. Read a few posts from each account. Try to focus on the content you want to read rather than getting distracted by everything else.

Tip Three – Limit Direct Messaging

Some social media accounts are more interactive than others. For instance, Facebook is much more about sharing, commenting, and liking posts than Instagram is.

Some social media platforms are better for broadcasting and sharing news and updates. Your personal account is best for broadcasting and publicly sharing news and updates.

Each account should have a different strategy. Limit the number of times you post a day.

If there is a Facebook group or chat that you no longer use, then you should delete that Facebook group to remove unnecessary distractions. Concentrate on the channels that drive your business forward.

Not sure how to delete a Facebook group? Check out this how to delete a Facebook group guide to learn more.

Tip Four – Only Post When You Have Something To Say

When you have multiple social media accounts, you might want to post something without having anything really to say. I recommend avoiding posting for the sake of it. Too many irrelevant posts could cause your followers to lose interest. Stay focused, and keep your feed relevant. Only post if you have something to say.

Before you post to your social media channels, keep your post short and to the point. The goal is to generate interest.

Do you use Instagram? Check out this Step By Step Guide To Creating The Best Instagram Post guide to learn more.

Writing a social media post

Tip Five – Find A Community Of People Who Will Value What You Have To Offer

Keep your social media accounts focused and efficient. Target the right audience. Find a community of people who value your product or service.

Your social media feeds should be interactive. Spend your time creating content for an audience that wants to hear what you have to say. Find out where your audience likes to hang out and connect with them.

Conclusion

Social media can be fun and helpful for your business if you use it correctly. However, too many social media accounts can become overwhelming, and you could lose focus.

It is essential to streamline your social media accounts. Have a strategy for each channel. Scan your feeds for relevant content rather than read everything. Limit direct messaging, and delete groups or chats if you don’t get a return on your time. Refrain from posting irrelevant information for the sake of posting.

These top tips will help keep your social media accounts focused and efficient.

Do you have any tips to add to my list? I would love to hear how you streamline your social media strategy.