Amazon Affiliate Program Rules – How Not To Get Banned

In my post, I show some of the Amazon affiliate program rules that could get your account closed if you break them.

Are you new to the Amazon affiliate program? Worried you might get banned? Then this is the post for you.

I recommend you read the Amazon Associates Program Operating Agreement. And the Amazon Associates Program Policies to familiarise yourself with the program.

Let’s get started.

Amazon Affiliate Program Rules

You Have 180 Days To Make Three Qualified Sales

After creating a new Amazon affiliate account, you have 180 days to make three qualified sales.

180 days

If you have a new website with little traffic, I recommend not applying to the Amazon affiliate program until you get regular daily traffic to your blog.

When you do not make the three sales within 180 days, Amazon closes your account.

You can reapply to the program immediately and start the process again.

After you make three qualified sales, Amazon audits your website.

Once the audit is complete, you are notified by email regarding your application to be an Amazon affiliate.

You Can’t Download Images Or Use Screenshots From Amazon

Images on the internet are copyright protected. You could get into trouble downloading images or taking screenshots from Amazon to use on your website.

Image copyright

Amazon affiliates must use The SiteStripe to get product images for items promoted on their website.

Learn how to use the Amazon SiteStripe by reading my ‘How To Get Amazon Product Images For Your Website‘ post.

You can’t change the affiliate link you get from Amazon. It has to be clear that you are linking to Amazon.

You can’t hide that you are an Amazon affiliate.

Link shortening

You can not use your affiliate link to make purchases. You also can’t ask friends, family members, or work colleagues.

Unqualified sales

When you get closer to the end of the 180 days and haven’t made the three qualified sales, it is tempting to ask friends and family to help.

I don’t know how Amazon finds out you asked them, but they do.

If you don’t make the three sales and Amazon closes your account, you can reapply to the program immediately.

You Must Declare Your Association With Amazon

As an Amazon affiliate, you must declare that you get a commission from purchases made through your affiliate links.

The disclosure must be clear and easy to find on your website. Preferably before affiliate links in your blog content.


Learn how to write an affiliate disclosure for your website. Check out my ‘How To Write An Amazon Affiliate Disclosure‘ post.

You can only add affiliate links to publicly accessible websites. You can’t use links on member-only sites or websites not available to the general public.

Publicly available

Don’t Use The Amazon Brand Name

You are not allowed to use the word Amazon in your domain name, a tag, a username, a group name, or an affiliate ID. I also recommend not using Amazon in your text links.

Amazon brand name

Don’t Copy Customer Reviews From Amazon

You can’t use any part of an Amazon review or the star ratings for your website.

Customer reviews

You can only add your affiliate links to your publicly accessible website.

You can’t add links to emails, printed material, ebooks, private messages on social media networks, or attachments.

Links in emails

Don’t Display Product Prices

Amazon can change the price of its products at any time.

Displaying the incorrect price on your website could cause customers to be disappointed when they get to Amazon.

Unless you use an affiliate link in which Amazon updates prices automatically, I don’t recommend adding product prices to your content.

I have seen affiliate websites use dollar symbols to communicate if a product is cheap or expensive to get around this rule.


You can’t promote your affiliate links by offering an incentive. Place your affiliate link within your blog content and let the reader decide to click or not.

Offering award


I recommend reading the Amazon operating agreement to familiarize yourself with its rules.

There are many rules. I have listed the ones I think new affiliates could miss and get their account closed.

I recommend concentrating on producing content that offers value to your readers and adding affiliate links when it fits naturally.

Once you have a loyal following, your visitors will purchase using your affiliate links.

Do you want to join the Amazon associates program? It is free to join. Check out my How To Sign Up For The Amazon Affiliate Program post.

I hope you found my article informative. If you have any questions, leave them in the comments below. I check twice a day.