In my post, I show you how to make your WordPress website visible On Google searches.
If you are new to blogging and can’t find your website on Google, this post is for you.
I show you step by step what you need to do to get your site to show for search queries on Google and Bing.
Make Your Website Visible On Google Search
How Does Google Find New Websites?
Google does an excellent job of finding new websites and recently published content on the internet.
Google uses ‘Bots’ to scan the internet and collect data. A complex algorithm decides where new content should rank in their search results.
Google’s algorithm processes a lot of data. They constantly look to change the algorithm to improve search results.
Recently published content won’t have to wait long before Google finds the blog post. Will the new post appear in search results? That depends on Google.
To help Google find your new WordPress website, Google has a free tool for website owners. The free tool is called Google Search Console.
On Google Search Console, you can request Google to send ‘Bots’ to scan new posts. You can also submit a sitemap. A sitemap lists all the posts and pages on your website.
To learn more about Google Search Console, check out my ‘How To Submit Your Site To Google‘ post.
Turn On The Search Engine Visibility Option On WordPress
On your WordPress Admin Dashboard, uncheck the Search Engine Visibility option.
To find this option, hover your mouse over Settings on the left, then select Reading.
Ensure the Search Engine Visibility option is unchecked. Select Save Changes to update your website.
How To Know If Google Has Found Your Website?
To know if Google has found your WordPress website, you need to do a site-specific search for your website.
Go to Google and type ‘Site:’ followed by your website URL.
For example, to check if Google has found my website, I type site:newblogr.com.
Google lists all pages and posts it has found for that website.
Why Does Your Website Not Show On Google?
You need to do two things to get your WordPress website to show on Google. First, get Google to index your website. Second, create a blog publishing quality content consistently. Should Google not like your content. They probably won’t use it.
To get your website indexed, you can use Google Search Console to request indexing. Or you can wait for Google to find your blog.
Publishing lots of quality content for a new website is hard work. When you are new, Google analyzes your website to decide if you are an excellent source of information. If you only have a dozen pieces of content on your blog, this is too little data for Google.
Google likes websites that cover topics in-depth. If your niche is too broad, you probably don’t have enough information on your site to cover everything in detail. I recommend drilling down till you can cover categories in great detail.
You must publish lots of content in your first six months to one year. How much content is enough? That is a difficult question to answer. When Google starts trusting you, you get traffic.
Do This Before Writing Blog Posts
Before you choose a blog post topic, I recommend doing these tasks. If you don’t, you could spend a week writing a 3,000-word blog post for it to not rank in the top 100 on Google.
#1 Is Your Blog Topic Idea Searched For On Google?
Go to Google search and start typing part of the phrase you want to target. See if Google autosuggest can complete your sentence.
For example, I want to write a post about how to make money from a WordPress blog. Are people looking for this?
The first suggestion matches my search query. There is also one for using Shopify and another for monetizing a blog.
I suggest doing alternative search phrases around your blog topic idea to confirm.
#2 Can You Rank For This Keyword Phrase?
When I started blogging, I made the mistake of thinking I could rank just by writing content. I wrote blog posts about topics that were highly competitive. With new sites, you won’t rank for competitive keywords. Google doesn’t trust your blog yet.
Look for keyword phrases that have next to no competition. You could rank on page one within hours if you publish a fantastic article.
Here’s the competition for ‘How do I make money on WordPress?’
Always use an alternative browser when researching blog ideas. You don’t want your search results influenced by your past searches.
#3 Analyse The Competition
Immediately we are served paid ads. People pay money to get their websites at the top of this page. A clear indication this keyword phrase is competitive. Let’s look at the organic search results further down the page.
The first three organic results are authoritative websites with blog posts that match the server’s intent. Each site has a large number of backlinks. I would not write this post.
Think of this as a fight. You want to steal the top spot from the website currently ranking. They don’t want to give it up, so you fight them for it with content. Pick your fights wisely.
At the beginning of November 2021, I researched the Amazon SiteStripe. The SiteStripe is a tool used by Amazon affiliates to get product links.
Google search has many variations of the phrase. An indication of search volume.
#4 Use Question Words
I like to use question words. Question words help understand the searcher’s intent. Put yourself in the shoes of the searcher. What information do they need? What would help them?
Write a title tag that encourages searchers to click on your website link and deliver the best information in your blog content.
I researched the search phrase ‘What is the Amazon SiteStripe?’ The top spot was an ad that didn’t target the search phrase.
The first organic results are from Amazon, but if you were searching for this. Would the title tags work for you? I recommend viewing the top three results to see how they structure their posts and the content.
Does the post content match the server intent?
The first result matches the searcher’s intent but is like a manual. I think the searcher is probably a beginner that needs more detail.
Further down the results page, the blog posts are from websites with low page authority and few backlinks.
I decided to write the post and publish it on the 8th of November, 2021. I submitted my post to Google on the same day. My post ranked on the first page within hours. My blog post has a low page authority score and no links.
The post has been live for almost three weeks. I have had 50 page views. It is not a lot, but it is a new post on page one. If I can repeat this with another ten posts, I could get 500 visitors to my website.
With a new website, it is about the small wins. Avoid going up against big websites. Google prefers them to new blogs.
If your website is not appearing on Google search, it is probably for two reasons. First, Google hasn’t found your website. Second, you are trying to publish blog posts that are too competitive.
To help Google find your website, I recommend signing up for Google Search Console. Within Google Search Console, you can request indexing. To find out how to submit your site to Google, check out my ‘Google Search Console Guide‘ post.
I also recommend submitting a sitemap to Google Search Console. For a complete guide on sitemaps, check out my ‘How To Find Your SiteMap‘ post.
Before you write a new post, I recommend you analyze the competition. You have to evaluate your chances of ranking before you write the post.
Follow the steps in my post. Invest your time writing blog posts that could rank on Google than spending hours or days on those that won’t.
Let me know in the comments how your blog posts are doing. How do you do keyword research? Do you check your competition before you decide to write a post?