In my post, I show you how to make your WordPress website visible On Google search.
If you are new to blogging and can’t find your website on Google, then this is the post for you.
I show you step by step what you need to do to get your site to show for search queries on Google and Bing.
How Does Google Find New Websites?
Google does an excellent job of finding new websites and recently published content on the internet.
Google use ‘Bots’ to scan the internet and collect data. A complex algorithm decides where new content should rank in their search results.
Google’s algorithm processes a lot of data. They constantly look to change the algorithm to improve search results.
Recently published content won’t have to wait long before Google finds the blog post. Will the new post appear in search results? That depends on Google.
To help Google find your new WordPress website, Google has a free tool for website owners. The free tool is called ‘Google Search Console’.
On Google Search Console, you can request Google to send ‘Bots’ to scan new posts. You can also submit a sitemap. A sitemap lists all the posts and pages on your website.
To learn more about Google Search Console, check out my ‘How To Submit Your Site To Google‘ post.
Turn On The Search Engine Visibility Option On WordPress
On your WordPress Admin Dashboard, ensure you have the ‘Search Engine Visibility’ option unchecked.
To find this option, hover your mouse over ‘Settings’ on the left, then select ‘Reading’.
Ensure the ‘Search Engine Visibility’ option is unchecked. Select ‘Save Changes’ to update your website.
How Do I Know If Google Has Found My WordPress Website?
To know if Google has found your WordPress website, you need to do a site-specific search for your website.
Go to Google search and type ‘Site:’ followed by your website URL.
For example, to check if Google has found my website, I type ‘site:newblogr.com’.
Google lists all pages and posts it has found for that website.
Why Does My WordPress Blog Not Show Up On Google?
To get your WordPress website to show on Google, you need to do two things. First, get Google to index your website. Second, create a blog publishing quality content consistently. Should Google not like your content. They probably won’t use it.
To get your website indexed, you can use Google Search Console to request indexing. Or you can wait for Google to find your blog.
Publishing lots of quality content for a new website is hard work. When you are new, Google analyzes your website to decide if you are an excellent source of information. Should you only have a dozen pieces of content on your blog, this is too little data for Google.
Google likes websites that cover topics in-depth. If your niche is too broad, you probably don’t have enough information on your site to cover everything in detail. I recommend drilling down till you can cover categories in great detail.
In your first six months to one year, you need to publish lots of content. How much content is enough? That is a difficult question to answer. When Google starts trusting you, you get traffic.
Do This Before Writing Blog Posts
Before you choose a blog post topic, I recommend you do these tasks. If you don’t, you could spend a week writing a 3,000-word blog post for it to not rank in the top 100 on Google.
#1 Is Your Blog Topic Idea Being Searched For On Google?
Go to Google search and start typing part of the phrase you want to target. See if Google autosuggest can complete your sentence.
For example, I want to write a post about how to make money from a WordPress blog. Are people looking for this?
The first suggestion matches my search query. There is also one for using Shopify and another for monetizing a blog.
To confirm, I suggest doing alternative search phrases around your blog topic idea.
#2 Can You Rank For This Keyword Phrase?
When I started blogging, I made the mistake of thinking I could rank just by writing content. I wrote blog posts about topics that were highly competitive. With new sites, you won’t rank for competitive keywords. Google doesn’t trust your blog yet.
Look for keyword phrases that have next to no competition. If you publish a fantastic article, you could rank on page one within hours.
Let’s look at the competition for ‘How do I make money on WordPress?’
When researching blog ideas, always use an alternative browser and don’t sign in to your account. You don’t want your search results influenced by your past searches.
#3 Analyse The Competition
Immediately we are served paid ads. People pay money to get their websites at the top of this page. A clear indication this keyword phrase is competitive. Let’s look at the organic search results further down the page.
The first three organic results are authoritative websites with blog posts that match the server’s intent. Each site has a large number of backlinks. I would not write this post.
Think of this as a fight. You want to steal the top spot from the website that is currently ranking. They don’t want to give it up, so you have to fight them for it with content. Pick your fights wisely.
At the beginning of November 2021, I researched the Amazon SiteStripe. The SiteStripe is a tool used by Amazon affiliates to get product links.
Google search has many variations of the phrase. An indication of search volume.
#4 Use Question Words
I like to use question words. Question words help understand searcher intent. Put yourself in the shoes of the searcher. What information do they need? What would help them?
Write a title tag that encourages searchers to click on your website link and deliver the best information in your blog content.
I decided to research the search phrase ‘What is the Amazon SiteStripe?’ The top spot was an ad that didn’t target the search phrase.
The first organic results are from Amazon, but if you were searching for this. Would the title tags work for you? I recommend viewing the top three results to see how they structure their posts and the content.
Does the post content match the server intent?
The first result matches searcher intent but is like a manual. I think the searcher is probably a beginner that needs more detail.
Further down the results page, the blog posts are from websites with low page authority and few backlinks.
I decided to write the post and publish it on the 8th of November, 2021. I submitted my post to Google on the same day. My post ranked on the first page within hours. My blog post has a low page authority score and no links.
The post has been live for almost three weeks. I have had 50 page views. It is not a lot, but it is a new post on page one. If I can repeat this with another ten posts, I could get 500 visitors to my website.
With a new website, it is about the small wins. Avoid going up against big websites. Google prefers them to new blogs.
If your website is not appearing on Google search, it is probably because of two reasons. First, Google hasn’t found your website. Second, you are trying to publish blog posts that are too competitive.
To help Google find your website, I recommend signing up for Google Search Console. Within Google Search Console, you can request indexing. To find out how to submit your site to Google, check out my ‘Google Search Console Guide‘ post.
I also recommend submitting a sitemap to Google Search Console. For a complete guide on sitemaps, check out my ‘How To Find Your SiteMap‘ post.
Before you write a new post, I recommend you analyse the competition. You have to evaluate your chances of ranking before you write the post.
Follow the steps in my post. It is better to invest your time writing blog posts that could rank on Google than spending hours or days on those that won’t.
Let me know in the comments how your blog posts are doing. How do you do keyword research? Do you check your competition before you decide to write a post?