How To Do Lead Generation in WordPress

How To Do Lead Generation in WordPress

Lead generation is a critical part of any business’s marketing strategy.

It involves capturing potential customer interest and contact information and nurturing those leads over time to convert them into paying customers.

In today’s digital age, WordPress has become one of the most popular platforms for building websites, and it offers a wealth of tools and plugins to help with lead generation.

In this article, I’ll explore how to create lead generation in WordPress using the WPForms plugin and how to optimize your forms and campaigns for maximum conversions.

Choosing a Lead Generation Plugin

When creating lead generation in WordPress, there are many different plugins.

Some of the most popular options include OptinMonster, SumoMe, and Leadpages.

Each of these plugins has unique features and benefits, so it’s crucial to research and choose the one that best fits your needs.

One user-friendly lead-generation plugin available for WordPress is WPForms.


This plugin allows you to create custom forms and surveys to capture leads, and it integrates seamlessly with popular email marketing services like Mailchimp and AWeber.

WPForms also includes a variety of pre-built form templates, making it easy to get started even if you have no design experience.

The Benefits of Using WPForms Are

Ease of use

WPForms is beginner-friendly, with a simple drag-and-drop interface that allows you to create forms quickly and easily.


With WPForms, you can customize your forms to match your branding and style preferences.

You can add your colors, fonts, and images to make your forms stand out.

Integration with email marketing services

WPForms integrates with many email marketing services, allowing you to easily add new leads to your email list and automate your lead-nurturing campaigns.

Advanced features

WPForms includes advanced features like conditional logic, which allows you to show or hide form fields based on user responses, and multi-page forms, which can help improve conversions by breaking up long forms into more manageable chunks.

Overall, WPForms is a powerful and versatile tool for lead generation in WordPress, and it’s worth considering for any business or blogger looking to grow their email list and drive more conversions.

Setting up WPForms for Lead Generation

Now that you have decided to use WPForms for your lead generation. Let’s look at how to set it up.

Installing and setting up WPForms is a straightforward process. First, log in to your WordPress dashboard and navigate to the Plugins section.

Add new plugin

Search for WPForms and install the plugin. Once installed, activate it and create your first lead generation form.

Search WPforms

WPForms offers several different form types suitable for lead generation, including a basic contact form, survey form, order form, donation form, and newsletter signup form.

Depending on your business goals, you may want to use a specific form type for lead generation.

When designing forms, there are several best practices to keep in mind to maximize conversions.

Firstly, keep your form simple, clear, and concise. Only ask for essential information, as a lengthy form can be overwhelming and deter potential customers from filling it out.

Secondly, use attention-grabbing headlines and compelling copy to entice users to fill out your form.

Highlight the benefits of signing up or subscribing to your email list and clearly state what they will receive in exchange for their contact information.

Finally, optimize your form design for mobile devices, as more and more users are accessing the internet on their phones.

Make sure your form is easy to read and complete on a small screen and avoid using small fonts or tiny form fields that can be difficult to tap on a touchscreen.

By following these best practices and using the features and templates available in WPForms, you can create lead-generation forms optimized for maximum conversions.

Integrating Lead Generation Forms With Your Website

Once you’ve created a lead generation form using the WPForms plugin, you integrate it with your WordPress website.

Here’s how to do it:

Copy the form shortcode

In your WPForms dashboard, click on the form you want to embed. Then, copy the shortcode on the right-hand side of the page.

Paste the shortcode onto your website

Next, navigate to the page or post where you want to embed the form. Then, paste the shortcode into the WordPress editor where you want the form to appear.

Tips for placing forms in strategic locations for maximum visibility and conversions:

Above the fold

Place your lead generation form above the fold of your website. Above the fold means it should be visible without the user having to scroll down.

This ensures that your form is seen and increases the likelihood of conversions.

Landing pages

Create a dedicated landing page for your lead generation form. This allows you to provide more information about your offer and increase the chances of conversions.


Adding a form to your website’s sidebar increases visibility. It’s always present, no matter which page the user is on, and can be a great way to capture leads.

Exit-Intent Popups

Exit-intent popups are forms that appear when a user is about to leave your website. This can be an effective way to capture leads who might otherwise leave without taking action.

By strategically placing your lead generation forms on your website, you can increase visibility and improve your chances of converting visitors into leads.

Using email marketing for lead nurturing

After capturing leads using WPForms, the next step is to nurture those leads and turn them into paying customers.

One effective strategy for lead nurturing is email marketing.

Email marketing allows you to stay in touch with your leads and provide them with relevant information and offers that help move them down the sales funnel.

To integrate WPForms with email marketing tools, you can use the built-in integrations with popular email marketing services like Mailchimp, AWeber, and others.

This will allow you to automatically add new leads to your email list and send them targeted campaigns.

To craft effective email campaigns, here are some tips to keep in mind:

Personalize your emails

Use the recipient’s name and other relevant information to make the email more personal and engaging.

Provide value

Offer valuable content, such as helpful tips or exclusive offers, that helps your leads solve a problem or meet a need.

Segment your audience

Divide your email list into segments based on interests, behaviors, or demographics. This way, you can send targeted messages more relevant to each group.

Use a clear call-to-action (CTA)

Include a clear and compelling CTA that encourages your leads to take action, such as signing up for a free trial or purchasing.

By using email marketing in conjunction with WPForms, you can create a powerful lead generation and nurturing system that helps you grow your business and drive more conversions.


In summary, lead generation is crucial for any business, and WordPress provides a wide range of tools and plugins to help with this process.

WPForms is a powerful and versatile tool for creating custom forms and surveys to capture leads and integrate seamlessly with email marketing services.

Key takeaways from this article include:

  • The importance of lead generation in any business marketing strategy
  • The different lead generation plugins available for WordPress, including WPForms
  • The benefits of using WPForms for lead generation include ease of use, customizability, integration with email marketing services, and advanced features like conditional logic and multi-page forms.

If you want to grow your email list and drive more conversions, I encourage you to use WPForms for your lead generation needs.

With its user-friendly interface and advanced features, WPForms is a great tool for businesses and bloggers of all levels.

Try it out and see how it can help improve your lead-generation efforts today!

Do you know how to make a landing page? Check out my How to Create a Landing Page for Lead Generation in WordPress article to learn more.

It is essential to choose a WordPress theme that fits your business. Check out my Lead Generation WordPress Theme (10 Best Options) article to see my recommendations.

I hope you found my article informative. If you have questions, please leave them below.





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