How to do keyword research

It is hard to find the best keywords for your new website. In my post, I show you how to find the best keywords for your blog, step by step. You don’t need to pay for expensive keyword tools. You can find quality keywords for free.

Let’s get started.

Find Your Audience

Before you start looking for keywords, find out where your target audience likes to hang out on the internet. Once you know where they are, search for common problems and issues they have. What questions are they asking? What kind of help do they need?

Google is getting better at identifying searcher intent. If you can find a problem and then write content that solves or directs a searcher to a solution, you are helping Google deliver an excellent user experience.

Forums And Facebook Groups

A great place to start is in forums and Facebook groups. They tend to specialise in topics or niches. Beginner’s like to join to get free advice from members that have experience.

I have joined two Facebook groups and enjoy helping newbies get through the early stages of their new projects. I have found common problems, and I write about these issues on my blog.

My favourite forum is Quora.com. It has questions on everything. I go through topics relevant to my blog and search for content ideas.

To find a blog or forum that specialises in your blog niche. Go to Google search and type your blog topic into the search box followed by ‘forum’. To find a Facebook group, use the search feature on Facebook. When you search, use the filter option to select ‘Groups’.

How To Use Quora.com To Find Content Ideas

Quora is a forum where people go to post questions on many topics. It is easy to find groups that are relevant to your blog content. I have got lots of content ideas from Quora.

Here is how to use Quora to find the best keywords for your website. For example, I typed ‘fishing’ into the search box on Quora.

How to do keyword research with Quora

Quora offers a list of topics to do with fishing. If you don’t like the suggestions by Quora, select the ‘Search: fishing’ option. Quora will then search for posts with the keyword ‘fishing’.

You get more suggestions by adding more words to your search phrase.

How to do keyword research with Quora

Let’s suppose you want to start a blog on fishing rods. Look at what common questions come up and think about if you can offer a solution.

I am going to look at the topic of ‘fishing rods’. Let’s see what questions people are asking about this topic.

Finding questions to answer on Quora

Now I have a list of questions people are asking about fishing rods. Next, I would list questions I know I can answer. Let’s look at the top question on this list, ‘What are the best fishing reels? Why?’.

Before writing the post, it is essential to check if people search for this key phrase on Google. So let’s move on to the next step.

How To Use Google To Check Keywords

Google search is such an underrated tool for doing keyword research. To check your keyword phrase, start typing it into Google and see what suggestions Google offers.

Google tries to finish your search query. If Google can finish your keyword phrase, people are searching for this.

I start typing ‘what are the best fishing reels?’ and Google will try to finish my question.

Google search suggestions

As you type, Google will offer search queries. From the screenshot, ‘rods’ was a suggested search term. Now I know this is a searched keyword phrase. You also have other keyword phrases that you could use to create blog content.

People Also Ask

Not only does Google try to finish your sentence, but it also offers other questions about fishing rods. They are in the ‘People also ask’ section.

How do I find the best keywords for my website?

You can use these questions to expand your content or use them for other blog posts.

If you click on the down arrow on the right-hand side of each question, it opens up to show the top search result for that search term. Google will also add questions to the list.

People also ask

Every time you do a Google search, there are related searches at the bottom of the page.

Google related searches

Related searches is another excellent place to find ideas for blog content. In the list of related searches above, two of them have ‘money’. You could do a post about quality reels that don’t cost a lot of money. Or a post that has a comparison of expensive and cheap reels that have similar specifications.

How To Check Keyword Difficulty

Once you have ideas for blog content, it is time to check how hard it is to rank on Google. A fantastic free tool I use and recommend is Ubersuggest.

Ubersuggest’s home page looks like this.

Ubersuggest

Type your keyword phrase into the search box.

I will use my previous example, ‘What are the best fishing reels?’.

Ubersuggest

After just a few seconds, you get an overview of your keyword phrase. My keyword phrase gets approximately 70 searches per month. The SEO difficulty is 36 out of 100. The higher this number, the harder it is to rank for this in Google. If you have a new site, you would want a keyword with a lower keyword difficulty score.

The paid difficulty rate is 100, which means this keyword is difficult to rank when you pay Google for clicks.

The last metric is the cost of each click you would have to pay Google.

The graph shows the volume of searches for this phrase over one year. This keyword is seasonal, peaking in the months from April to September.

Keyword Ideas In Ubersuggest

Under the keyword overview, you will find the keyword ideas section. You can look for other keywords here.

Click on keyword ideas for more suggestions.

Ubersuggest

I get data for my original keyword, plus similar keywords.

The right-hand side shows what appears in Google search for that keyword. The top listing for this keyword has got a lot of social shares, an indicator of visitor engagement.

For each keyword, click on the top three results in the window to give you an idea of the competition. Can you do a better job? Look at the competition’s title tags and meta descriptions. How are they wording their titles to get clicks? What common keywords are in the top results?

Low Competition Keywords

When you search for keyword ideas on Ubersuggest, low competition keywords are green. The colour coding is on the right of the display.

Once you find your low competition keywords, check out the first-page results, and look at the quality of the posts. Can you write better content?

The keyword phrase ‘What are the best fishing rods and reels?’ is green, a low competition keyword phrase. Select that phrase, and the information of what appears in Google appears in the window on the right.

Ubersuggest

The first place website has over 500 hundred shares. Many websites on this list have social shares. A clear indicator that this keyword is popular.

I would check out each website on the list and look at their content. Could I do a better job?

SEO Takes Time

Google takes its time ranking posts, particularly posts on new websites. Use your first year to write excellent content. Write as many posts as you can, and show Google you are an excellent source of information on your topic.

How To Find Blog Post Content Ideas Video Tutorial

Conclusion

Keyword research is essential. Write content your audience wants to read. Find out where your audience likes to hang out on the internet and engage with them. Find Facebook groups and forums and join them. Look for questions you can help with and see what reaction you get with your answers. Do you get positive feedback? Do people appreciate your advice?

Use Google search to confirm the keyword has a search history and check the first page results, Can you write a better blog post? Use Google’s ‘People also ask’ and ‘Related searches’ features to look for alternative search terms.

Ubersuggest has data on competition difficulty and Google search rankings for each keyword.

Be patient. There are thousands of blog posts published every day. There are no shortcuts. Use your time to write more excellent content.

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