How to do keyword research

How do I find the best keywords for my website?

How do I find the best keywords for my website? Knowing how to do keyword research for your blog is something you get better at the more you do it. I will show you how I do my keyword research. How I find topics to write about for my blog. I do not use any paid tools. I think is it possible to do keyword research with free stuff. There are so many ways to do keyword research. I have tried different methods and have settled on the way I am about to show you because it works for me. You will probably try out different methods as you start out with your new blog. In the end, I would recommend that you try to keep it simple, don’t over think things. Writing blog posts is a numbers game. Some blog posts will rank and others won’t. I still do not understand how this works. The more posts you write the better chance you have of having posts rank in Google. Patience is the key.

Let’s get started.

Before you start keyword research

Before you can start keyword research you need to understand your audience. Who are you writing for?

If you plan to write a blog expressing your opinions on something, then you will be mostly talking to yourself. People aren’t Googling your opinion.

You need to know where your audience likes to hang out on the internet and have a peek at what it is they want solutions to. What type of questions are they asking?

Your blog will have a better chance of success if you find problems and offer solutions. Offer actionable tips or advice that people can use.

Find a forum or blog

I like looking for forums and blogs in the space I want to write about. My favorite is

To find a blog or forum in your space. Go to Google and type your blog topic in to the search box followed by forum or blog.

Quora is a website where people go to post questions on everything under the sun.

You just put a topic in the search box and then a list of topics will drop down for you to select.

As an example I have typed ‘fishing’ into the search box on Quora.

How to do keyword research with Quora

As I finished typing the word fishing I have a list of topics to do with fishing appear. If I don’t like the topics suggested by Quora then I select ‘search fishing’. Quora will then search for posts with the keyword fishing for me.

If I continue to type more to the word fishing, then more options will appear as this image shows.

How to do keyword research with Quora

Let’s say I want to start a blog on fishing rods. I want to know what sort of problems people have and the questions they are asking.

For this example I am going to select the topic fishing rods. Let’s see what people are asking within this topic.

Finding questions to answer on Quora

After selecting fishing rods topic I then get a never ending list of questions that people are looking for answers to.

If your blog is about fishing rods then you would continue to scroll down and make a note of the questions you feel you could give a good thorugh answer to.

Let us say I am sure I could write a good blog post that answers the top question here. Which is ‘what are the best fishing reels?

You have a question, then what?

I would take that question and put it into Google search. Google search is such an underrated tool for doing keyword research.

Google wants to be the best search engine there is. It has so much search data saved up that it can guess what your question is going to be before you even finish typing.

It is this predictive search feature that you can take advantage of to help you do your keyword research

Let me show you what I mean.

I start typing ‘what are the best fishing reels?’ and Google will try to finish my question for me. Like this.

How do I find the best keywords for my website?

When I got to fishing, Google started showing me what it thinks my next word will be. This is great because now I know what people are searching for in Google. Google would not show me something that people are not searching for.

Now I have another great list of possible blog posts that I could write about fishing.

Google has more for you

Not only does Google try to finish your sentence it also gives you related questions.

Like this.

How do I find the best keywords for my website?

Just above the YouTube videos you can see a section labeled ‘People also ask’.

I love this. I use these questions to expand my content or to use for other post titles.

If you click on the down arrow on the right-hand side of each question it will open up to show the top search result for that search term. Not only that it will add more questions to the original list.

Like this.

People also ask

Now I have six related questions. I click on the arrows for each question I like or think is relevant until I get a full page of questions that I know I can put into my post to make my post long and detailed. This should be your aim. Long content ranks better than short content.

I have seen studies that show posts over 1800 words do much better than posts with word counts less than that.

From the image above you can see that I have a list of related keywords on the right-hand side. I also have approximate search volumes for the search queries in Google.

Keywords Everywhere is telling me that the question ‘what are the best fishing reels?’ is asked about 70 times a month. The question ‘what are the best fishing rods?’ is asked about 170 times a month.

Remember these numbers are approximates only. I use them to find out what phrase or questions gets searched the most.

You find sometimes that this tool gives a search volume of zero. Don’t ignore those search terms. If you think it is a question that some would ask. Then go ahead and write the post.

For example, in the above image Keywords Everywhere is saying no-one is searching for ‘what are the best fishing boots?’. Really? I think that can’t be right.

You can use the Google suggestions and the Keywords Everywhere tool suggestion on the right to get more post ideas. Or, use them as subheadings for a long post.

Where can you get Keywords Everywhere?

Keywords Everywhere is a browser add-on for both Firefox and Chrome. You go to their website and click on the install for the browser you use.

The homepage of Keywords Everywhere looks like this.

Keywords Everywhere

Here is a video from Keywords Everywhere. This is a short demo on how to install their add-on.

Once you install the add-on then every time you do a Google search you will get the search volumes and search suggestions automatically.

Every time you do a Google search you will find related searches at the bottom of the page. Like this.

Google related searches

This is another great place to find keywords. It is also a place where you can find the general feeling of what searchers are looking for.

What I mean by that is if you look at the list of related searches above you will notice that two of them have the word money. So that indicates that searchers are looking for value for money.

You could do a post about good quality reels that don’t cost a fortune. Or a post that has a comparison of expensive reels against cheaper reels that have the same specifications.

Another related search has the word beginner. How about a great post that could would have the top 20 tips all beginners should know.

To dig deeper on those searches you just click on the keywords you are interested in and a new search page will open containing that search query.

This is how I check the keyword difficulty

Once I have my list of keywords that I am interested in writing posts about. I then go to a great free tool called Ubersuggest. Ubersuggest is owned by a guy called Neil Patel. He has a fantastic blog and YouTube channel.

If you haven’t heard of him before I suggest you check out both his blog and YouTube channel soon. He is an internet marketer and gives lots of top quality free advice and tips.

Ubersuggest’s home page looks like this.


When you have your keyword or keyword phrase you just type it or paste in to the search box.

I will use my previous example of what are the best fishing reels?.


After just a few seconds I have a lot of detailed information.

I can see that this particular keyword phrase gets about 70 searches per month.

The SEO difficulty is 36. The higher this number the harder it is to rank for this in the organic search results.

The paid difficulty rate is 100 that means if you were to pay to advertise this keyword with Google Adwords you would have a lot of competition.

The last metric says that in Google Adwords the cost of each click would be about 15 cents.

The graph shows us the volume search over a period of one year. You can see that this keyword seems to be seasonal. There are peaks in the months from April to September. The rest of the year is quite flat.

Look at the keyword ideas in Ubersuggest

I like to look at the keyword ideas section. To get a detailed report on that I click on Keywords ideas on the left-hand side.

This is what I get after clicking on keyword ideas.


With this screen I get to see the data for the keyword I put in plus similar keywords.

The right-hand side shows me what appears in Google search for that keyword. I love to click on the top result to see if I can do a better job.

The top listing for this keyword has got a lot of social shares. An indicator of interest.

I would suggest you clicking on the top three to give you an idea of what the competition looks like.

I would also suggest you put the keyword into Google search to see what their title tags and Meta description are like.

Can you write a better eye-catching title? Can you write a meta description that makes people want more?

Look at alternative keywords

If you think the competition is too tough. Then look at similar keywords in the list on the left.

Green indicates low competition. The search volume is low but this metric is only an approximation.

If you think it is something that people would ask. Then write the post. Don’t be put off by low search volumes. With each post you write you will find that Google will start ranking you for other terms in your post.

To find out what those terms are you need to look at Google search console.

If you want to look at the Google search results for another keyword in the list on the left-hand side. All you need to do is click on the right facing arrow.

I want to know the search results for the keyword ‘what are the best fishing rods and reels?’

Here is what I see now.


You see a picture of Neil above the search results and he is telling us we have a great chance of ranking for this keyword.

The first place website has over 500 hundred shares on social media. In fact, many websites on this have social shares. This shows interest in this topic. I would be very interested in going for this keyword.

I would check out each website on the list to look at their content and make a decision on if I think I could do a better job or not.

SEO is not something that happens overnight

Just because you find a keyword that has low competition does not means you will rank faster. Google takes its time with ranking posts. Particularly new posts on new websites.

I have heard many times that 6 months to one year is the general time it takes to get ranked. Sometimes you get lucky and rank faster, most of the time it is longer.

Use your first year to write content. Get 20 to 50 posts on your website to show Google you are a good source of information on your topic. If you quit after writing just a handful, don’t be surprised if you only get a trickle of visitors.


Keyword research is an important process for you. You need to be sure you are writing content that your targeted audience will want to read.

Find out where your audience likes to hang out on the internet and engage with them. Find some blogs and forums and join up. Look for questions you can help with and see what reaction you get with the answers you post.

Do you get positive feedback? Do people appreciate your advice? If they do then you are on a winner. You have something to offer that people want. A great place to start.

Use Keywords Everywhere to get search volumes. Remember though that these are only approximate volumes. Only Google knows the real numbers and they tell no-one.

Google search suggestion and Google related searches are a great way to find out what people are putting into Google search and for getting the general feeling of what people want.

Ubersuggest gives you data on competition and Google search rankings for each keyword. Look at what is number one and look to see if you can do a better job.

One final piece of advice I will give is be patient. Google takes its time to rank new posts. Don’t waste your time trying to find shortcuts. Use your time to write more content. It will be time better spent.

Frequently asked questions

What is the best keyword research tool?

I personally love using Google search, Quora, and Ubersuggest. All are free and give me all the information I need to find articles to write about.

I think if you ask this question on Quora you will get a hundred different answers. It comes down to what works for you.

You don’t want to over think things. Keep your method simple otherwise you will be pulling you hair out and wasting hours on searching and getting nothing done.

When you do keyword research, try to find as many keywords as you can in one keyword research session so that you have a bunch of titles to write posts about.

Remember, you want to show Google that you are a good source of information. That means writing lots of helpful blog posts. When you are starting out it is all about the writing.

What about paid keyword research tools?

I have never used a paid keyword tool so can’t give an opinion on them. I have done just fine with the free tools I talk about in my post.

If you do decide to use a paid tool be sure to do lots of research on them because these tools have good affiliate payouts. That means that they offer good commission payments to websites that advertise or promote their keyword tools.

The question I would ask is are you going to get an unbiased opinion if the seller is incentivized to make you buy?

How long does it take to do keyword research?

When you first start doing keyword research it feels like you are spending hours on it. The more you do it the faster you get.

That is why I talk about finding a system that works for you and sticking to that. Keep it simple and don’t over think things.

Look at where you audience likes to hang out and find out what they are asking. Start off by answering those questions. You can look at other types of posts when you have a bit of content on your blog.

You are going to have posts that do well and others that just don’t. It is a numbers game. The more posts you write the better chance you have of ranking.

You will also find you will start ranking for other long tail keywords that you did not even target.

To find out what those keywords are you need to check out your reports in your Google search console.

How do I do keyword research for free?

Every tool I talk about in my post is free. You do not have to pay for tools to do keyword research.

If you are just starting out then I would advise you to stick with free tools at least until you have an understanding of how to do keyword research.

If you feel you need more detailed information then look at paid tools that give you the information you need.

How do I find the best keywords?

I think if you understand what your targeted audience needs then it is about serving that need. Find a problem you know how to solve and tell people the solution.

Look at where your targeted audience likes to go to find answers to their problems. These are typically forums or blogs. These are places where people go to share knowledge.

Join up to forums and blogs that are within your selected blog topic and find questions you can give good detailed answers to.

It is these questions that you can use to give your post a title. Then you write a long article answering that question.

If you find you are having trouble expanding your content. Then use the tip I gave above about using Google’s related questions feature. It is a great way to find subheadings to make your content longer and better.

How important is keyword research?

Very important. If you don’t find people to write for then who will come to your website?

Chose a topic. Find people that are into that topic and search for problems they want solutions to. The search for problems is your keyword research.

People use Google to ask questions every second of every day. Find out what they are asking and answer the question for them.

How do you rank for keywords?

If your blog post is better than what is on Google’s first page then there is a good chance that you will start to rank for your primary keyword.

Please note that new posts on new websites take at least 6 months to a year to find traction.

Once your website has been around for at least a year or two the Google will start to trust you more and will rank your keywords quicker.

Be patient, keep writing content and you will get there.

So many people quit because they expect to see things happening after 3 or 6 months. Blogging is a long term thing. Google is in no rush to help you. Why should it? It has millions of other blogs to choose from.


How do you do your keyword research?

What tools do you use?

Have you used any of the tools I have mentioned in my post?

I look forward to reading your comments and any feedback you have to help me make this a better post.

If you have any questions, feel free to ask. I will reply as soon as I can.

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