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How to check your keyword ranking on Google and Bing

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After you publish your new posts, do you want to know your keyword ranking on Google and Bing search? In this post, I will show you how you can use two free tools to help you find your keyword ranking position. My easy to follow step by step guide will show you how to use each tool to monitor how your keywords are doing in search results.

When you start blogging you will find yourself looking to see where your website is in search results on Google and Bing. Number one spot is the goal but it takes a lot of work to get there. When you find your posts are creeping up to the first or second page of the search engines. Then you have a great opportunity to improve your rankings even further. To get them to the top spot you need to improve your post. How do you do that? Well, you look at what keywords are triggering visitors to your post and then integrate them into the post.

I highly recommend you check out my post on improving keyword ranking to see how you can do this.

Let’s start looking at these free keyword ranking tools.

My first free keyword ranking tool

Google search console is a free tool that gives you approximate rankings for your keywords in Google search.

It is also a great place to check for keywords you did not plan to rank for but find that you actually are.

To be able to use Google search console you need an account and you also need to verify you are the owner of your website.

I do not go over setting up an account or verifying your site here. If you would like me to do a post on that just leave me a comment.

How to find keyword ranking positions in Google search console

First, you need to log into your Google search console account and chose the dashboard for the website you wish to check keywords rankings for.

This is the dashboard for one of my sites.

Google search console dashboard

From this page, I need to go into ‘Performance’. To see this data I need to click on the ‘Open report’ link on the top right.

Then I come to this page.

Performance report in Google search console

By default, Google shows you your data for the last 3 months. I would recommend changing that to 6 months.

Keywords positions are very volatile in the first few months. Google is not sure where to place it. This makes the average position report not so accurate.

To change the default to 6 months I just click on the tab at the top that says ‘Date: Last 3 months’.

Once I click on that this popup appears.

Date range opoup in Google search console

To change the date range you just select the one you need. I will select ‘Last 6 months’ and click on ‘Apply’.

Now my performance report looks like this.

Google search console performance report

On this screen, you can see a box above the graph that has the title ‘Average position’. Click on that and it will change color.

Like this.

Check your keyword ranking in Google search console

From here you need to scroll down the page to see your data.

Like this.

How to check your keyword ranking in Google search console

Here is a list of search queries put into the Google search engine that generate visitors to my site.

What do the tab titles mean?

The first tab title is ‘Query’. This is the search query that someone typed into Google search.

The second tab is ‘Vol’. This the average monthly search volume for this search query. On my list, I can see that every month about 210 times someone types ‘gadgets to make flying more comfortable’ into Google.

The third tab is ‘CPC’. This stands for cost per click. This is important if you are running ads with Google. This is the approximate price you would have to pay for each click with this search query.

The fourth tab is ‘Com’. This is the competition difficulty score for advertisers on Google. It ranges from 0 to 1. 1 being very difficult.

The fifth tab is ‘Clicks’. This is how many clicks from Google search you have received for that keyword.

From my list, you can see I have had 50 clicks from the search query ‘gadgets to make flying more comfortable’.

The sixth tab is ‘Impressions’. This tells you how many times Google has used my website for a search query.

You can see from the query ‘gadgets to make flying more comfortable’. Google used my website in the search results 888 times and I got 50 clicks.

The last tab is ‘Position’. This is the approximate position of my website in the Google search results for that search query

I am in about position 11.1 for the search query ‘gadgets to make flying more comfortable’. That puts me at the top of the second page.

For the search query ‘ best action camera under $150 ‘. I am in about position 7.5.

How do you check to see if this position is correct?

Google is telling me that when someone types ‘best action camera under $150 ‘ into Google my site will be at about position 7 or 8.

To check if that is accurate you need to do a search for that keyword in Google.

I have just put that search term into Google and here is the result.

This is the top half of the screen that includes the ‘snippet’ or position 0.

Google search results for keyword ranking

Here is what is under the snippet. Position 1 to 5. Still no sign of my website yet.

Here is the rest of the page. Position 6 to 10.

How to check keyword ranking in Google search console

And there I am at position 8. Google told me I would be at about position 7.5.

The more impressions you have on a keyword the more accurate the average position will be.

How to get my first position keywords at the top of the list?

To sort the ‘position’ tab so that your first position keywords appear at the top you just need to click on the word ‘position’ twice.

Once you have clicked twice you will see a mini arrow next to ‘position’.

Like this.

How to toggle first position keywords

This page is telling me that I am in position one for the keyword ‘TSA approved logo’ but with only 6 impressions that will not be true.

I would recommend you sort your list by the ‘clicks’ or ‘impressions’ tab. The more you have of these metrics the more accurate the average position will be for you.

My second free keyword ranking tool

Bing webmaster tool is very similar to Google search console.

You use Google search console to monitor your keywords positions in Google and use Bing webmaster tool to monitor your keywords in Yahoo and Bing.

Before you can use the Bing webmaster tool you must open an account and verify you are the owner of the website.

Once you have done that your dashboard will look like this.

Bing Webmaster dashboard

I have two websites on my dashboard. I am going to look at keyword ranking for the first website. So I just click on the website name or image.

Then I come to this screen.

How to check keyword ranking in Bing webmaster

At the top of my dashboard I have a summary of my sites activity. But what I am interested in is my keyword ranking. To see that I must scroll down a bit.

I scroll down until I find ‘Search Keywords’.

Like this.

Search keywords in Bing webmaster tool

To view all the search keywords for this site I click on the ‘See all’ link on the bottom right of this section.

Then I get to see the full report.

The default setting is to have the keyword with the most appearance in search appear first.

For me, that would be ‘the best luggage scale’ keyword. My website appeared in Bing search results 28 times for this keyword.

What do the tab titles mean?

The first tab title is ‘Keyword’. This is the phrase that someone puts into the Bing search engine.

The second tab title is ‘Clicks from search’. This is how many clicks to my website I got from this search term.

The third tab title is ‘Appeared in search’. This is how many times my website appeared in Bing search results when someone typed in that phrase.

The fourth tab title is ‘Click through rate’. Click through rate is the number of clicks that my website receives in a search result divided by the number of times my website is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

The next title tab is ‘Avg click search position’. This is the average position my site was in the search rankings when I got a click to my website.

The last tab title is ‘Avg search appearance position’. This is the approximate position my website appears in Bing search results.

How do you check to see if this position is correct?

If you want to check to see if the average position is correct. Then you need to put that keyword search phrase into the Bing search engine.

I see from my report that I should have a first page ranking for the keyword search phrase ‘do rfid wallets work’.

This report tells me that my average ranking position is 5.8. I got one click from Bing when my website was at about position 6.

I am going to put ‘do rfid wallets work’ into Bing and see if this is accurate.

This is the first page on Bing for the search phrase ‘do rfid wallets work’.

Search results page on Bing

This is position 1 to 4 and I can’t see my website yet. Let’s move down the list and see if I appear.

Search results page in Bing

This is the rest of the listings on page one. Positions 5 to 10.

There is my website at position 6. Just where Bing said I should be.

These reports are more accurate when they have a lot of data to work with.

The site I am looking at here is over a year old. If your site is very new, less than 6 months old. Then the report might not be so accurate.

What about paid tools?

I have never paid for a keyword ranking tool as yet. I am still in the early stages of my journey so I try to find free versions.

Two free versions of ‘paid’ tools that I do use very often are SEMrush and Spyserp.

SEMrush

SEMrush allows you to sign up for a free account and have very limited access to their tools. They have so much on their website I would not know what to do with it all.

I like to use SEMrush to see what keywords I am ranking for. The list is short because I only have a free account.

Here is the dashboard of my free account in SEMrush.

SEMrush dashboard

To check my keyword ranking positions I just put my website into the search box at the top of the screen. Then click on search.

Then I get this report.

SEMrush website summary page

To find my ranking keywords I need to scroll down this page a little.

Keyword ranking report in SEMrush

The section I need on SEMrush is called ‘Top Organic Keywords’. To see the full report there is a link in the bottom right corner of this section.

When you click on that link you get this report.

Organic search results in SEMrush

The report tells me I have 56 ranking keywords but because I am using a free account I can only see the first 10. If I want to see the rest of this report I would have to sign up for a paid plan.

Here is a link to go to SEMrush to sign up for a free account. You have the option of upgrading at any time should you want to see more data.

This link is an affiliate link. That means I will receive a commission should you opt for a paid plan at no extra cost to you.

Spyserp

I use Spyserp to check my keyword ranking in Google and Bing for me.

I use the free version which is also quite restricted.

In my free account I told Spyserp what my website address is and what keywords I want Spyserp to check rankings for.

My dashboard looks like this.

Keyword ranking report in Spyserp

Spyserp checks my keyword rankings in both Google and Bing. The report is in columns so you can see if your keyword has improved or not.

You can run the check manually or you can set up a scheduled check. With the free version you have a limit on the amount of checks you can run in one month.

I like using Spyserp to check the keywords I find in Google search console and Bing Webmaster tools.

Here is a link to go to Spyserp to sign up for a free account. You have the option of upgrading at any time should you want to increase your limits.

This link is an affiliate link. That means I will receive a commission should you opt for a paid plan at no extra cost to you.

Internal linking

As you site grows over time don’t forget to go back over your old posts and create internal links to other posts within your blog.

Internal linking is a factor that will help your site go up in the rankings.

Google likes sites that have great content and links to more great content.

If you have posts linking together you will find that visitors will spend more time on your site. Time on site is a big ranking factor for Google.

I know it can be a pain to go back through your old posts to see where you can create internal links to your newer posts, but it is definitely worth the effort to do it.

Here is a video from Neil Patel. He explain how internal ranking can help you improve your rankings.

Frequently asked questions

How can I check what keywords a website ranks for?

If you would like to see what keywords other websites are ranking for then I would use SEMrush.

The free version is very limited but at least it gives you an idea of what keywords that website is ranking for.

To check a website’s ranking keywords you only need to put the website address into the search bar at the top like this.

I will use the popular site ‘The Wire Cutter’ as an example.

Finding ranking keywords on SEMrush

To view what keywords The Wire Cutter is ranking for we need to scroll down a little. To the section below ‘Organic Keywords’.

Like this.

Finding ranking keywords on SEMrush

The list we are interested in is ‘Top Organic Keywords’. The dashboard only has the top five. We can find the top 10 by clicking on the ‘view full report’ link.

The full report looks like this.

How to find ranking keywords for a website

If you are looking to find out what keywords competitors websites are ranking for then this is an easy tool to use.

How long does it take to rank in Google?

It is very difficult to give a time because only Google knows all the factors it takes to rank in Google.

The short answer is that it takes a long time. Especially if your website is new with little content and no backlinks.

I saw a video by Income school about a study they did about ranking in Google and they put the average time to rank for a keyword on a brand new site at about 35 weeks.

Here is the video from Income School. If you haven’t checked out their channel I suggest you do today. They have some great free content.

Here is another video about ranking in Google from Neil Patel.

Neil has been doing SEO for many years now. He shares his experience of how long it takes to rank in Google.

He also talks about ranking factors that will help you rank faster.

How do I get Google to track my site?

The best way to get Google to track your site is by signing up for a Google search console account and a Google analytics account.

The Google search console will allow you to submit a sitemap for your site. This sitemap will let Google know what your site is about. You also have the option of submiting your site’s URLs. For Google to index them faster.

If you don’t know how to submit a sitemap to Google. Then check out my post ‘How to create a sitemap‘.

In my post I show tou how to use a free tool to create a sitemap and I also have an easy to follow guide on how to submit your sitemap to both Google and Bing.

Google Analytics gives you all the data you will ever need about your site. Once you sign up youwill need to add some code to your website so that Google can start getting data about your site.

If you would like a step by step guide on how to do this. Then check out my post at ‘Where to put Google analytics code in WordPress

Conclusion

When you write blog posts you have in mind a keyword or keyword phrase that you are targeting.

If you use Google search console and Bing webmaster tools you can monitor how you are doing with those targeted keywords.

With the reports you get with Google and Bing you can also find keywords that you did not target but are ranking for.

These extra keywords are a great opportunity for you to improve your blog posts.

Try to integrate these new ranking keywords into your blog post. Not only will it help you improve your blog post it will also increase your chances of getting higher rankings in Google and Bing.

Google and Bing are showing you what search queries best suit your blog post. This is a great opportunity for you to get higher in the rankings.

If your blog post is the best match for the searcher then they will click on your website link and read your post.

Click through rate and on-site time are two metrics that will get your website to the top.

Comments

What keyword ranking tools do you use?

Do you like to use Google search console and Bing webmaster tools?

Do you like to use free tools or paid tools?

I look forward to reading your comments.

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