After you publish a post, how do you know where it ranks on Google or Bing? Both Google and Bing have free tools available for website owners to track keyword positions.
In my post, I show you how to use Google Search Console and Bing Webmaster to find keywords your site is ranking for, step by step.
Google Search Console and Bing Webmaster are free tools, but you must open an account before gaining access to ranking data.
How To Use Google Search Console To Find Keywords Your Site Is Ranking For
Step One – Sign Up For An Account And Verify Ownership Of Your Site
Google Search Console is a free tool available to website owners. Use your Google account to get your free account.
To verify ownership of your website on Google Search Console, click on the ‘Add Property link.
Enter the domain of your website.
After you enter your domain, Google asks you to verify domain ownership.
Copy the TXT record and paste it into the DNS configuration of your domain name.
For example, if you purchased your domain name from Namecheap.com. Go to your account and select the ‘Manage’ link.
Select the ‘Advanced DNS’ tab.
Select the ‘Add New Record’ link.
Select ‘TXT Record’ from the menu.
The ‘Host’ space is your domain name. The ‘Value’ space is the code you copied from Google. Finally, select the green tick to confirm.
After adding your TXT record, return to Google Search Console to verify.
Once your website is verified, Google starts collating data for your site. I recommend you give Google at least three months.
Step Two – Open The Performance Report
After you have some data for your website, it is time to open the performance report on your Google Search Console.
After you sign in to your Google Search Console account, you have a data overview for your website. Click on the ‘Open Report’ link on the right.
On the next page is performance data for the last three months. Three months is the default setting, but you can change this.
To change the date range, click on the ‘Date’ tab at the top of the screen. Make your selection and then select ‘Apply’.
After selecting ‘Apply’, the data updates.
Step Three – View Average Ranking Position
On the performance overview, click on the ‘Average Position’ block. The average keyword position for all keywords on this website is 57.9.
Next, scroll down to view the data. The average keyword position is on the right.
On the left are ranking keywords for your website. The average position for that keyword phrase is on the right.
The latest update for Google Search Console does not include volume, cost-per-click, or competition data.
Step Four – Check Keyword Position Accuracy
The position data is an average. Keywords with lots of impressions and clicks will be more accurate.
To verify your site is ranking for this keyword, you need to do a Google search.
I recommend searching on incognito browsers you don’t usually use and don’t sign in to your Google account.
Copy the ranking keyword and paste it into Google search.
For example, in the report above, the keyword phrase ‘Best action camera under $150’ has an average position of 7.5.
I expect this position to be accurate because this phrase has over 400 impressions and 37 clicks.
After entering this keyword phrase, this website is not in the top five positions.
After scrolling down for positions 6 to 10, I can see this website at position 8.
How To Sort Position Data
To sort the position data, click on the ‘Position’ tab.
The report above has many keyword phrases with an average position of 1. This data won’t be accurate because there are no impressions or clicks.
I recommend you sort your data by clicks or impressions to get better data.
How To Use Bing Webmaster Tools To Find Keywords Your Site Is Ranking For
Bing Webmaster Tool is similar to the Google search console. Bing Webmaster allows you to monitor keyword ranking positions on Bing search.
To access the Bing Webmaster Tool, you have to open an account and verify ownership of your website.
Once verified, Bing starts collecting data for your website.
If you have multiple websites, click on the link of the site you want to check.
The dashboard gives a summary of your site’s activity. Scroll down the page and click on ‘See all’ under ‘Search Keywords’.
The default setting is the most appearances in search appear first.
The keyword phrase ‘the best luggage scale’ appeared in Bing search results 28 times.
Check Average Search Position
To check the average position accuracy, type the keyword search phrase into Bing search.
For example, the keyword search phrase ‘do Rfid wallets work’ has an average search appearance position of 5.8.
To check the accuracy, I type this phrase into Bing.
After entering this keyphrase, this website does not rank in the top four positions.
After scrolling down the page, this website appears in position 6.
How To Check Keyword Ranking Positions Video Tutorial
What about the
Two free versions of ‘paid’ tools that I use often are SEMrush and Spyserp.
SEMrush has an option to sign up for a free account. Free accounts gain limited access to its tools.
To check ranking keywords for your website, sign in to your SEMrush account and type your site address into the search feature at the top of the page.
The top of the report gives an overview of your website’s data.
Scroll down the page to find the top organic keywords for your site.
Click on the ‘View Full Report’ link to see more data.
A free account only shows you the first ten keywords. To view more, you must upgrade your account.
Here is a link for SEMrush (*paid link) to sign up for a free account.
Spyserp has a free account option. With a free account, you can check keyword rankings for your site on Google and Bing search for five keyword phrases.
Go to Spyserp (*Paid) to sign up for a free account. You can upgrade at any time to increase limits.
How To Use Spyserp To Check Keyword Ranking Video Tutorial
How Long Does It Take To Rank In Google?
There are many different factors to rank on Google. Income school conducted a study about ranking in Google. They put the average time to rank for a keyword on a brand new site at about 35 weeks.
How To Get Google To Track Your Site?
The best way to get Google to track your site is by signing up for a Google Search Console and Google Analytics account.
Google Search Console allows you to submit a sitemap for your site. You can also submit post and page URLs to get them indexed faster.
Check out my ‘How to create a sitemap‘ post. In my post, I show you how to create a sitemap and submit your sitemap to Google and Bing.
Google Search Console and Bing Webmasters are excellent tools to check keyword rankings. For better accuracy, they need lots of data. I recommend creating a Google Search Console and Bing Webmaster account when you launch your blog.
After about six months of publishing content, view your performance reports to check what keyword phrases your blog posts show on Google and Bing. Use this data to improve your blog posts.
Use Google Analytics to view your most popular posts over the last 30-days and then use Google Search Console to view keyword phrases generating clicks to those posts.
Google is slow to rank content for new websites. I recommend publishing many blog posts for your first year. It gives Google time to analyse and index your blog content.
How do you track your keywords? Do you use free or paid tools? Let me know in the comments.