How can I add ranking keywords to my content?

In my post, I’m going to show you step by step how to find and add organic keywords to your website.

When I started blogging, I did not know that Google ranks content for different keywords. I targeted one keyword phrase and hoped I would rank for it.

I am going to show you how easy it is to get free keyword data from Google. Google tells you what keywords you are ranking for and your average position in the search results.

What are organic keywords? When you publish a post, your content will show in search results if it matches the search query, the search query is an organic keyword. Basically, it is free traffic.

Let’s get started.

What you need before you start

Before we can add organic keywords to our site, we need to have a Google Search Console account. If you don’t have one yet, head over to Google now using the link above.

If you have a new account, the data won’t be useful. Google needs a little time to test your website with different search queries. Wait until you have a couple months of data first, then come back to this post. Don’t forget to bookmark it.

Already have an account? Then let’s move on the first step.

Google Search Console

First, go to your Google Search Console and open the overview for the website you want to add organic keywords.

Here is my Google Search Console for one of my websites.

Google search console

Open your performance report

To find keyword data, we need to open the performance report. To open, click on the ‘Open Report’ link on the top-right.

Once you have clicked on the link, your screen will look like this.

Performance report

Range of data option

The next step is to change the grey date tab above the total impressions statistics from 3 months to 6 months, there are other options if you want more data.

Once you click on the date tab, a pop up will appear. Like this.

In this pop-up, select your preferred date range. I selected six months for my example.

Six month performance report

Now I have data for this website for the last six months.

List your blog posts

The default tab is set to ‘Queries’. Let’s change that to ‘Pages’.

Pages list

Now your overview will list your blog posts. On the right, you can see the clicks and impressions on your website in Google search.

Google search average positions

To find organic keywords we need to know their average search positions on Google. To get positions to show on your overview, return to the top of the screen and click on ‘Average position’. In my example, ‘Average Position’ is showing 58.

Average ranking position

On the right-hand side of my overview, you can see data for clicks, impressions, and position. Now we can start to find and add organic keywords for our posts.

How to find organic keywords in Google Search Console

To find organic keywords for each post, click on the URL.

Select your post

This report is telling me that this post has received 113 clicks, 4148 impressions, and the average position in Google ranking is 38.1 over the last six months.

What organic keywords are driving traffic to your posts?

The next step is to find out what keywords are driving traffic to this post. To find this out, change the tab to ‘Queries’.

Now your overview will look like this.

Queries tab

Now I have a list of the organic keywords that are driving traffic to that post.

Find the average keyword positions

The next task is to toggle the position tab so that you get the position rankings starting from 1. To do this, click on the ‘Position’ tab two times.

Position rankings

You can see an upward pointing arrow next to ‘Position’. Now the report is listing all the organic keywords starting from position one.

The first keyword on this list is ‘Amazon Yi dashcam’. The data tells me Google showed my blog post once and my average position was third.

Scroll through this list to find keywords that will add value to your post. You don’t want to fill your content with ranking keywords that don’t fit with your content.

Keywords driving traffic

Relevant organic keywords that add value to your blog post

You are looking for organic keywords that are relevant, phrases that get impressions, clicks, and rank.

From the above report. I would be interested in the keyword ‘action cameras under $150’ because it has 162 impressions and an average position of 7.

Another keyword from this list is ‘best action camera under $150’. This keyword has 398 impressions with an average ranking of 7.6. In the last 6 months, I have got 34 clicks from this keyword.

More organic keywords

More organic keywords

Two more keywords I like are ‘best action cameras under 150’ and ‘best action camera under 150’. These keywords have a lot of impressions and clicks, too.

I continue through this list of keywords for each post until I get to an average position of 30.

Confirm average keyword positions in Google

Once you have got your list of relevant keywords, confirm the average keyword position.

To confirm positions, go to Google and put that exact keyword into the search box. For example, I will put the keyword phrase, ‘action cameras for under $150’ into Google and check where my website ranks in the search results.

The report stated that my average position for the keywords is 6.9. That should have me on the first page.

Confirm Google rankings

Fantastic, my position for this keyword on this search is 4th. Close to what the report said. Continue doing this for each of the keywords you think will improve your content. You want to keep the ranking keywords.

Integrate your new keywords into your post

Once you have your ranking organic keywords and confirm they are ranking, the next step is to integrate them into your post content.

Don’t keyword stuff. That means, don’t just keep typing the keywords over and over in your post. Integrate them so the text flows naturally for the reader.

Check your title tag, meta description, and content. Do you only need to change your title? Can you add a keyword or two to your meta description? What about a new section in your post content?

For your title tag and meta description, study all the websites listed on page one on Google. What keywords do they have in their titles and meta descriptions? Can you make yours better?

Relevant organic keywords help Google understand your content

As Google tests your content with various search queries, you will find over time, your posts will rank for more keywords. Check your Google Search Console frequently, it is an excellent source of data to find organic keywords that are sending visitors to your blog.

Frequently asked questions

What keywords do I rank for?

In your Google Search Console overview, the performance section tells you what keywords are driving traffic to your website.

What is keyword rank?

Keyword rank is what position a website is in on Google search.

How can I improve my keyword ranking?

Make your content more engaging for the reader. Use Google Search Console to find organic keywords that compliment your post content.

How do you increase your Google ranking for free?

To increase your Google ranking publish excellent content. If your content is better than what is already out there, Google will reward you with a higher ranking.

How to find organic keywords video tutorial

Watch this video on YouTube.

For more video tutorials on SEO and WordPress, please check out my YouTube channel.

Conclusion

To get on page one of Google, your content needs to be excellent, better than what is out there. Use Google Search Console to find keywords that are relevant to your content.

New relevant keywords help you expand your content and make it a better resource for searchers.

Once you have updated your content, submit your updated posts to Google. In your Google Search Console, you can request indexing for new or updated posts. I have a post on how you can monitor your ranking position. I show you how you can monitor your ranking positions in both Google and Bing search engines.

Comments

Now you have a guide on how to find and add organic keywords to your blog content. Leave me a quick comment to let me know if my post helped you.

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