In my post, I show you how to find and add organic keywords to your blog posts, step by step.
When I started blogging, I did not know that content appears in Google searches for various keywords. I targeted one keyword phrase and hoped I would rank for it. You can improve your blog posts by adding more content around ranking keywords.
My article shows you how to get free keyword data from Google. Google tells you what organic keywords you are ranking for and your average position in the search results.
To add organic keywords. Use your Google Search Console to identify organic keywords relevant to your content. Confirm ranking positions using Google search. Integrate the organic keywords into your blog post.
Let’s get started.
Sign Up For A Free Google Search Console Account
Have you recently launched your blog? Have you signed up for a free Google Search Console account?
Go to Google Search Console and sign up for an account today. It takes time for Google to collect data for your site.
New websites take time to attract traffic from Google. Use this time to publish as many articles as you can.
Step One – Go To Your Google Search Console Dashboard
First, sign in to your Google Search Console account. The first step is to find keyword ranking data.
Open Your Performance Report
Click on the ‘Open Report’ link on the top-right.
Your performance report has data about clicks, impressions, click-through rate, and average position.
Select Your Preferred Data Range
The default data ranch is three months. Click on the ‘Date’ tab, select your preferred date range and click ‘Apply’.
I selected six months.
List Your Blog Posts
The default tab is ‘Queries’. Change that to ‘Pages’.
On the right, you have click and impression data for each post.
Google Search Average Ranking Positions
To find ranking organic keywords, we need average search position data on Google.
At the top of the screen, click on ‘Average position’.
In my example, ‘Average Position’ is showing 58.
On the right is data for clicks, impressions, and average position.
Step Two – Find Ranking Organic Keywords
To find ranking organic keywords for your content, click on a blog post link.
The first blog post I selected has received 113 clicks, and 4148 impressions and the average position in Google ranking is 38.1 over the last six months.
Organic Keywords Driving Traffic To Your Blog Posts
To find keywords driving traffic, select the ‘Queries’ tab.
Now I have a list of the organic keywords generating traffic.
Find Average Keyword Positions
The next task is to toggle the position tab. Click on the ‘Position’ tab twice.
The upward-pointing arrow next to ‘Position’ shows the report listing keywords from position one.
The first keyword is ‘Amazon Yi dashcam’. The data tells me Google showed my blog post once for this keyword. The average position was third.
Scroll through the list to find keywords that are related to your post. You also want to see impressions and some clicks.
Step Three – Select Relevant Ranking Organic Keywords
You are looking for ranking keywords with impressions and clicks. Impressions and clicks indicate traffic potential.
For example, the keyword ‘action cameras under $150’ has 162 impressions and an average position of 7.
Another keyword is ‘best action camera under $150’. This keyword has 398 impressions with an average ranking of 7.6. In the last six months, this keyword has generated 34 clicks.
The blog post is about action cameras under $150. The data confirms my target keyword is ranking and generating organic traffic.
I could use the keyword variations within my post to increase traffic.
More Organic Keywords
Continue viewing other ranking keywords that get impressions. You could use them in your blog post.
I recommend viewing keywords that rank less than 30. These keywords are ranking on the second and third pages of Google.
Step Four – Confirm Average Keyword Positions
Once you have your list of keywords, confirm the average keyword position.
To confirm positions, enter the exact keyword into Google search. I recommend opening an internet browser you don’t use. You don’t want your research influenced by previous Google searches.
From the ranking keywords report, ‘action cameras for under $150’ had an average position of 6.9.
I enter ‘action cameras for under $150’ into Google search.
The keyword ranks 4th, an excellent opportunity to increase traffic to this blog post. Improving the content might get this post higher.
Use this method to confirm other ranking keywords you could use for your blog post.
Step Five -Integrate Your Keywords Into Your Blog Post
Once you have your ranking organic keywords and confirm they are ranking, the next step is to integrate them into your post content.
It is essential you only use keywords that improve your content. If you start adding keywords not on topic for your post, you could see a drop in rankings.
I recommend looking for keywords you can use as subheadings. Add content that adds value for your readers. Should your ranking keywords be similar to your targeted keyword, consider AB testing your blog post title.
Change your title and leave it for 30-days to analyze clicks and page views. Compare this data with the previous 30-days.
Your blog post title appears in the search results. If you were searching for this, would your title make you want to click through to the website to know more?
Research titles used by other websites on the results page. How are they phrasing their titles? Do they use the keyword in their titles?
Look for commonly used words. For example, are the title questions? Do they use words like ‘guide’, ‘how-to’, ‘beginners’, ‘best’?
It is essential to identify the type of post that Google deems the best fit for the keyword phrase. Once you know what content Google is looking for, adapt your post.
How To Find Organic Keywords Video Tutorial
For more video tutorials, please check out my YouTube channel.
I recommend you review published content with at least one year of data. Use your Google Search Console to find ranking organic keywords for your blog posts.
Look for keywords that improve your blog content and add value to your readers. Once you identify keywords, confirm the ranking position. If you are on page two or at the bottom of page one, improving the content could help you get higher.
Should you find you are ranking first or have the snippet, I don’t recommend changing your blog post. Google has decided your content deserves to be in the first position.
Identify the type of blog post that is ranking and adapt your content to match. Review your blog title, and ask yourself if you would click on the link if you were the searcher.
Once you have updated your content, submit your updated posts to Google. Use your Google Search Console to request indexing for new or updated posts.
If you have any questions about my article, please leave them in the comments section below. I check for comments at least once a day.