How can I add ranking keywords to my content?

How to add organic keywords to your website to help you rank

In this post, I will show you how to add organic keywords yo your website so that you can climb the rankings

I show you how I find keywords to improve my Google search ranking. I go through this process after my posts have been published for at least six months. Six months allows time to get collect search data. It is this data I use to add ranking keywords to improve my content. Once I find ranking keywords, I then choose the keywords that I can integrate into my content. It is important to use only keywords that fit into your content naturally. Choose keywords that allow you to go into more detail to improve your content. Studies have shown that longer content tends to rank better than shorter content in Google.

Let’s get started.

Where do I find my keywords?

I look for my ranking keywords in Google search console. I like to keep my costs low by using as many free tools as I can. Google search console is a gold mine for keywords and is totally free.

If you have not added your website to this console. I recommend you do it as soon as you can. If you are not sure how to do it. Leave me a comment and I will write a post about how to add your website to Google search console.

Here are the steps to finding ranking keywords.

Go to Google search console

First, go to Google search console and open the overview for the website you are looking to find ranking keywords for.

I will be looking at the Google search console for a website I am currently working on. I have been working on this site for about one year.

Your overview will look like this.

Google search console

Open the performance report

Click on the ‘open report’ link. The link is on the right-hand side of the performance segment.

Once you have clicked on the open report link. Your screen will look like this.

Google search console performance report

6 months of data

I like to have at least six months of data to look at.

The next step for me is to change the gray date tab above the total impressions stats from 3 months to 6 months.

Once you click on the date tab. A pop up will appear. As per this image.

Google search console date options

Once you see this pop-up. I suggest you change the setting from ‘last three months’ to ‘last six months’.

Select six months, then click apply. After you have clicked apply, you go back to your overview.

Google search console

You can see that the stats are showing for the last six months now.

List your blog posts

My next step is to change the data for ‘queries’ to be the data for ‘pages’.

You do this by clicking on the word ‘pages’ below the line graph. Once you have clicked ‘pages’ your overview will look like this.

how to add organic keywords to your website

Now your overview will display a list of your blog posts.

On the right, you can see the clicks and impressions received on your website over the last six months.

Know your average positions

To find ranking keywords we need to know positions.

To get that stat up on your overview. You need to return to the top of the screen and click on the ‘average position’ link.

In my example, the ‘average position’ link is showing 58. Click on that link.

Then your screen will look like this.

Blog posts in Google search console

On the right-hand side of the overview, you can see data for clicks, impressions, and position.

Now we can start to find ranking keywords for the posts we want to improve.

From my example, you can see that my best performing post is about action cameras under $150.

Find ranking keywords

To find ranking keywords for that post I need to click on that post.

After clicking on that post. My overview now looks like this.

Blog posts in Google search console

Google is telling me that this post has received 113 clicks, 4148 impressions, and the average position in Google ranking of this post is 38.1.

What keywords are driving traffic?

My next step is to find out what keywords are driving traffic to this post.

To find this out, you need to change the pages tab to be the queries tab.

These tabs are just above the post name, but under the graph.

Once you have changed tabs your overview will look like this.

How can I add ranking keywords to my content

Now I have a list of the keywords that are driving traffic to that one post.

Find the average keyword positions

The next task is to toggle the position tab so that you get the position rankings starting from 1.

To do this you need to click on the ‘position’ tab 2 times.

I have clicked on ‘position’ twice now and my overview now looks like this.

Finding ranking keywords for your content

You can see a little upward pointing arrow next to ‘position’. Now I am looking at keywords that Google is telling me, send traffic to my post. I also can see an average position of my blog post for a search query.

For example, the first keyword query is ‘Amazon Yi dashcam’. The data tells me Google showed my blog post once and my average position was third.

To find good quality keywords I need to look at this report more closely.

I have scrolled down to see what other keywords are driving traffic to this post.

How to add organic keywords to your website

Look for quality keywords

I am interested in keywords that are relevant to my content, get a lot of impressions, and have a reasonable average ranking.

From the above image. I begin to get interested in the keyword ‘action cameras under $150’ because it has 162 impressions and it has an average position of 7.

The better keyword from this list is ‘best action camera under $150’. This keyword has 398 impressions with an average ranking of 7.6. In the last 6 months, I have got 34 clicks from this keyword.

I would hope that this keyword does well because that is the title of the post. That is a good sign.

Google knows what my post is about and is showing my website for queries with this keyword.

Here are some more keyword listings

The next page of my list has these keywords.

Finding ranking keywords for your content

Two more keywords that I like are ‘best action cameras under 150’ and ‘best action camera under 150’. These keywords have a lot of impressions and have some clicks too.

I would continue going through this list for each post until I got to about average position 50.

Check the keyword positions

Once you have got your list of extra keywords. You need to check the average ranking. To see if you are indeed ranking for that keyword.

To check positions, go to Google and put that exact keyword into the search box.

So let me put ‘action cameras for under $150’ into Google and see if I am actually ranking for this keyword.

Google tells me my average position is 6.9. That should have me on the first page, right?

Keyword position checking in Google

Fantastic, my position for this keyword on this search is actually 4. So very close to what Google said.

Continue doing this for each of the keywords you think will help expand your content.

Integrate your new keywords into your post

Once you have your keywords and know that you are ranking for them. The next step is to get them into your post content.

Don’t keyword stuff. That means don’t just keep typing the keywords over and over in your post. Integrate them so the text flows naturally for the reader.

More relevant keywords help Google

The more associated keywords you have in your post the better Google will understand what your post is about.

You will have more chance of ranking for other keywords that you were not targeting.

That is why it is important to check your Google search console frequently. The console tells you what keywords you are ranking for.

Frequently asked questions

What keywords do I rank for?

The way I find out what keywords I rank for is by using Google search console. In the search console overview, you can go into the performance section to find what queries are driving traffic to your website. The overview gives you an average position for each query. To confirm this average position you take that keyword and put it into Google. After that, you look for your website and then you can see what position that keyword is.

What is keyword rank?

Keyword rank is when we talk about what position a website is in on Google search. For example, you have a website about treadmills and want to know where your site ranks for the keyword,’ best treadmill 2018′. You type this keyword into Google and then look down the lists of results to see where your website is listed. If you have done a fantastic SEO job with your website post, you will be listed on page one.

How can I improve my keyword ranking?

If you find that your website is not ranking as high as you would like for some keywords. I would recommend you review the first page results of the keywords you would like to improve. When choosing keywords, target those that are on the first three or four pages of Google. Spend time on keywords that are already ranking. Look at the first page results and try to see what they are doing that you are not. For example, you see the first website has 20 tips. So why don’t you do a tip guide that has 50 tips or more? Your tip guide has more images and some videos too. Make your content more engaging for the reader. Use Google search console to find keywords that compliment the keyword you want to rank for. Any changes you make to your website content will take time to show results. I suggest you wait at least a month before checking to see if your search statistics have improved or not.

How do you increase your Google ranking for free?

To increase your Google ranking you need to improve your content. If your content is better than what is already out there then Google will reward you with a higher ranking. Google is in the business of providing the best search results for its users. Google scans websites all over the web to find more and better content for it to use in its search results. Give Google what it needs and your website will increase in ranking for free.


There is a lot of competition out there for all the keywords you can think of.

To get ahead of the competition your content needs to be better, be more detailed than what is out there.

Use Google search console to find keywords that are relevant to your content.

The new keywords will help you expand your content and make it a better resource for searchers.

Don’t forget to submit your updated posts to Google. In Google search console you can request indexing for new or changed posts.

Once you have made changes to your posts. Google will use about a month before it makes changes to ranking positions.

I have a post on how you can monitor your ranking position. I show you how you can monitor your ranking positions in both Google and Bing.

Further reading

A blog post I highly recommend you read that goes into more detail about this process can be found on Orbit Media Studio’s website.

Here is a video from Orbit Media Studio explaining this process.


I would really love to get feedback about this post from you.

Did you find it useful?

Would you like me to get into more detail about anything?

What did you like? What didn’t you like?

I look forward to reading what you have to say.

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