How can I add ranking keywords to my content?

How to add organic keywords to your website to help you rank

I show you how to add organic keywords to your website so you can improve your keyword rankings. I use my Google search console to find keywords or phrases I already rank for and integrate them into my content. It is important to use keywords that fit into your content naturally. Choose keywords that allow you to go into more detail to improve your content.

Let’s find them organic keywords.

Where do I find ranking organic keywords?

You can find what keywords you are ranking for in your Google search console. Google search console gives you all the keywords that are driving traffic to your site.

If you have not signed up for a Google search console account. I recommend you do that as soon as you can. The data comes directly from Google.

Google search console

First, go to your Google search console and open the overview for the website you want to add organic ranking keywords.

I will be looking at my Google search console for a website I am currently working on.

The console overview looks like this.

Google search console

Open your performance report

Click on the ‘open report’ link. The link is on the right-hand side of the performance segment.

Once you have clicked on the open report link, your screen will look like this.

Performance report

Range of data option

The next step for me is to change the grey date tab above the total impressions stats from 3 months to 6 months.

Once you click on the date tab, a pop up will appear. Like this.

Once you see this pop-up. I suggest you change the setting from ‘last three months’ to ‘last six months’.

Select six months, then click apply. After you have clicked apply, you go back to your overview.

Six month performance report

You can see the stats for the last six months.

List your blog posts

The next step is to change the data for ‘queries’ to ‘pages’.

You do this by clicking on the word ‘pages’ below the line graph. Once you have clicked ‘pages’ your overview will look like this.

Pages list

Now your overview will display your blog posts. On the right, you can see the clicks and impressions on your website over the last six months of Google search.

Google search average positions

To find ranking keywords we need to know keyword positions.

To get that stat up on your overview. You need to return to the top of the screen and click on the ‘average position’ link.

In my example, the ‘average position’ link is showing 58. Click on that link. Then your screen will look like this.

Average ranking position

On the right-hand side of the overview, you can see data for clicks, impressions, and position. Now we can start to find ranking keywords for the posts we want to improve.

From my example, you can see that my best performing post is about action cameras under $150.

How to find ranking organic keywords

To find ranking organic keywords for that post, I select that post. After clicking on that post, my overview now looks like this.

Select your post

Google is telling me that this post has received 113 clicks, 4148 impressions, and the average position in Google ranking is 38.1 over the last six months.

What keywords are driving traffic to your post?

My next step is to find out what keywords are driving traffic to this post. To find this out, you need to change the pages tab to be the queries tab. These tabs are just above the post name, but under the graph.

Once you have changed the tab, your overview will look like this.

Queries tab

Now I have a list of the keywords that are driving traffic to that post.

Find the average keyword positions

The next task is to toggle the position tab so that you get the position rankings starting from 1. To do this, click on the ‘position’ tab 2 times.

I have clicked on ‘position’ twice now and my overview now looks like this.

Position rankings

You can see a little upward pointing arrow next to ‘position’. Now I am looking at keywords that send organic traffic to my post. I also see an average position for that search query.

For example, the first keyword query is ‘Amazon Yi dashcam’. The data tells me Google showed my blog post once and my average position was third.

To find quality keywords, I need to look at this report in-depth. I have scrolled down to see what other keywords are driving traffic to this post.

Keywords driving traffic

Relevant organic keywords

I am interested in keywords that are relevant to my content, phrases that get a lot of impressions and have a high ranking.

From the above image. I am interested in the keyword ‘action cameras under $150’ because it has 162 impressions and it has an average position of 7.

Another keyword from this list is ‘best action camera under $150’. This keyword has 398 impressions with an average ranking of 7.6. In the last 6 months, I have got 34 clicks from this keyword.

Google understands my post content and is showing my website for queries with this keyword phrase.

More organic keywords

The next page has more keywords.

More organic keywords

Two more keywords I like are ‘best action cameras under 150’ and ‘best action camera under 150’. These keywords have a lot of impressions and clicks too.

I continue through this list of keywords for each post until I get to an average position of 30.

Confirm keyword positions

Once you have got your list of extra keywords. Confirm the average ranking, check you are ranking for that keyword.

To check positions, go to Google and put that exact keyword into the search box. I will put the keyword phrase ‘action cameras for under $150’ into Google and see if I am ranking for this keyword.

Google tells me my average position is 6.9. That should have me on the first page.

Confirm Google rankings

Fantastic, my position for this keyword on this search is 4th. Close to what the report said. Continue doing this for each of the keywords you think will improve your content.

Integrate your new keywords into your post

Once you have your ranking organic keywords and know that you are ranking for them. The next step is to integrate them into your post content.

Don’t keyword stuff. That means, don’t just keep typing the keywords over and over in your post. Integrate them so the text flows naturally for the reader.

Relevant organic keywords help Google understand your content

The more associated keywords you have in your post, you will find over time, you will rank for more organic keywords. Phrases that will drive traffic to your site.

It is important to check your Google search console. The console is an excellent source of data to find keywords that are sending visitors to your blog.

Frequently asked questions

What keywords do I rank for?

In the Google search console overview, you can go into the performance section to find what keywords are driving traffic to your website. The overview gives you an average position for each query. To confirm this average position you take that keyword and put it into Google search. After that, you look for your website in the search results.

What is keyword rank?

Keyword rank is when we talk about what position a website is in on Google search. For example, you have a website about treadmills and want to know where your site ranks for the keyword,’ best treadmill 2018′. You type this keyword into Google and then look down the lists of results to see where your website is listed. If you have done a fantastic SEO job with your website post, you will be listed on page one.

How can I improve my keyword ranking?

Make your content more engaging for the reader. Use Google search console to find keywords that compliment your post content.

How do you increase your Google ranking for free?

To increase your Google ranking you need to improve your content. If your content is better than what is already out there, then Google will reward you with a higher ranking. Google is in the business of providing the best search results for its users. Google scans websites all over the web to find more and better content for it to use in its search results. Give Google what it needs and your website will increase in ranking for free.

How to find organic keywords video tutorial

For more video tutorials on SEO and WordPress, please check out my YouTube channel.


To get ahead of the competition your content needs to be better, be more detailed than what is out there. Use Google search console to find keywords that are relevant to your content.

New relevant keywords will help you expand your content and make it a better resource for searchers.

Once you have updated your content, submit your updated posts to Google. In your search console, you can request indexing for new or changed posts.

I have a post on how you can monitor your ranking position. I show you how you can monitor your ranking positions in both Google and Bing search engines.


Do you update blog post content?

How often do you update your content?

How do you search for keywords to improve your content?

I look forward to reading your comments.

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