Creating a Content Plan

Blog Post Planner: Create A Content Plan For Your Website

A Blog Post Planner is essential for anyone looking to streamline their blogging process and ensure their content resonates with readers.

By creating a content plan, you’ll avoid the dreaded writer’s block, save time, and meet your blogging goals more efficiently.

Whether you’re crafting posts on healthy eating or any other topic, a well-thought-out planner keeps you organized, focused, and on track to produce engaging and valuable posts for your audience.

In this guide, we’ll walk you through the steps to develop a robust content plan that will elevate your website, from identifying what to write about to organizing your ideas and ensuring your content hits the mark with your readers.

Let’s dive into creating a Blog Post Planner that will set your blog up for success.

Key Takeaways

  • Creating a content plan keeps your blog organized, saves time, meets goals, and improves content quality.
  • Define your blog’s purpose and identify your target audience to create relevant and engaging content.
  • Use market research to analyze competitors, identify popular topics, and find gaps in the market for unique content opportunities.
  • Brainstorm and categorize topics, and select cornerstone content to build a solid foundation for your blog.
  • Perform keyword research to optimize your blog posts for search engines, using tools like Google Keyword Planner, Moz, and SEMrush.
  • Assign tasks, set deadlines, and choose the appropriate content formats (blog posts, videos, images) to efficiently produce quality content.
  • Create an editorial calendar to plan and schedule your content in advance, organizing it by theme and publication frequency.
  • Write engaging, informative blog posts with clear formatting and readability, incorporating multimedia elements for visual appeal.
  • Optimize content for SEO by using primary and secondary keywords strategically, and ensure your title tags and meta descriptions are compelling.
  • Promote your content on social media platforms, engage with your audience, and collaborate with influencers and other bloggers to increase reach.
  • Analyze and refine your content plan by monitoring your blog’s performance, adjusting your strategy based on data and feedback, and continuously improving your content.
  • Update your content plan regularly, focus on platforms where your audience is active, and encourage comments and feedback to foster community engagement.
  • Remember, the length of blog posts can vary; focus on delivering value and covering the topic comprehensively.
  • Success in blogging requires learning, experimenting, and adapting your content strategy to meet your audience’s needs and interests.

Table of Contents

Define Your Goals and Target Audience

Purpose of Your Blog

Before you start writing, think about why you’re starting your blog. What do you want to share with the world?

Maybe you love cooking and want to share recipes. Or perhaps you’re a whiz at making cool crafts.

Whatever it is, your blog’s purpose is like its heartbeat. It’s why people will come to visit and keep coming back.

Identifying Your Target Audience

Your target audience is the group of people you’re writing for. Imagine you’re throwing a party. Who do you want to show up?

If you’re writing about video games, your audience might be gamers. If you’re sharing fashion tips, your audience might be folks who love keeping up with trends.

Knowing your audience helps you write posts they’ll be excited to read.

For example, if your blog is about helping students with math, your target audience might be middle schoolers who need help with homework.

You wouldn’t write about super complicated math problems. Instead, you’d write about tips that can help them with their algebra or geometry classes.

Setting Measurable Goals

Goals are like checkpoints in a video game. They help you see how far you’ve come and what’s next. When setting goals, make them clear and something you can check off a list.

Instead of saying, “I want lots of visitors,” you could set a goal like, “I want 100 people to visit my blog in the first month.”

Make sure your goals are SMART:

  • Specific: Clear and detailed.
  • Measurable: You can count or check it.
  • Achievable: It’s possible to do.
  • Relevant: It makes sense for your blog.
  • Time-bound: You have a deadline.

Let’s say your blog’s purpose is to teach people how to play the guitar. A SMART goal could be, “I want to write 5 posts about basic guitar chords by the end of the month, and each post should help at least 50 beginners.”

By defining your goals and knowing your audience, you’re setting up your blog for success. It’s like knowing what kind of party you’re throwing and who you’re inviting.

Now, you’re ready to plan the fun stuff – the content that will have your readers coming back for more!

Perform Market Research

Analyzing Competitors

Think of your blog like it’s in a big race. To do well, you need to know who you’re racing against. That’s where analyzing competitors comes in.

Look at other blogs that are like yours. What are they writing about? How often do they post? What makes their blog popular?

For example, if you’re blogging about fitness, check out some top fitness blogs. See what workouts they’re talking about or what healthy eating tips they offer.

Notice how they talk to their readers and what kind of pictures they use.

Identifying Popular Topics and Trends

Now, it’s like you’re a detective. You’re looking for what’s hot right now. What are people talking about on social media? Are there any new trends everyone is trying?

Maybe there’s a new exercise craze or a diet that’s getting a lot of buzz.

If you find that lots of people are talking about yoga for beginners, and you know a lot about yoga, that might be a great topic for your blog.

You could write posts like “5 Easy Yoga Poses to Start Your Day” or “Yoga Gear for Beginners: What You Really Need.”

Finding Gaps in the Market

This part is like looking for treasure. You’re trying to find something that nobody else is talking about, but people would love to read about.

Maybe all the fitness blogs are focused on young adults, but there’s not much for people over 50. That could be your chance to fill that gap with your content.

Think about questions people might have that aren’t being answered. If you’re into tech and gadgets, maybe everyone is reviewing the latest smartphones, but no one is talking about how to recycle old gadgets.

That could be a gap you could fill with a blog post like “How to Recycle Your Old Tech Gadgets Responsibly.”

By doing market research, you’re getting to know the race course. You’re finding out who else is running, what the hot topics are, and where you might find an open lane that no one else is using.

This can help you create a blog that stands out and gives your readers something they can’t find anywhere else.

Create a List of Topics

Brainstorming Ideas

Brainstorming is like a storm of ideas in your head. Grab a piece of paper or open a new document on your computer. Now, write down every idea that comes to mind.

Don’t worry if they seem silly or weird. Just let the ideas flow. Think about what you love, what you’re good at, and what you think people would like to read about.

If your blog is about traveling on a budget, you might jot down ideas like “How to Find Cheap Flights” or “10 Free Things to Do in Paris.”

The more ideas you have, the better. It’s like having a big box of Legos. Later, you can start building something cool.

Categorizing Topics

Once you have a bunch of ideas, it’s time to sort them out. It’s like sorting those Legos into different colors. Put your ideas into categories.

If some of your travel ideas are about saving money, put them in a “Budget Travel” category. If others are about packing, they could go into a “Travel Tips” category.

This helps you see what types of posts you can write. It also makes sure you have a variety of topics. You don’t want your blog to be all about one thing – that might get boring for your readers.

Selecting Cornerstone Content

Cornerstone content is like the foundation of a house. It’s the big, important stuff that your blog is built on.

These are the posts that are super helpful and that you want everyone to read. They show off what your blog is all about.

Let’s say one of your categories is “Healthy Eating.” A cornerstone post might be “The Ultimate Guide to Starting a Healthy Diet.”

It’s a big, detailed post that covers a lot of information and can be useful for a long time.

When you choose your cornerstone content, think about what you want to be known for. What are the posts that will help your readers the most?

These are the posts you’ll want to spend extra time on and make extra awesome.

By brainstorming, categorizing, and selecting cornerstone content, you’re creating a treasure map for your blog. It will guide you on what to write and help make sure you’re giving your readers valuable information.

Plus, it will keep your blog interesting and fun to read.

Keyword Research

Importance of Keywords for Search Engine Optimization (SEO)

Keywords are like secret codes. When people type these codes (words) into Google, they find stuff they’re looking for.

If your blog has the right keywords, your posts can show up in those search results. That’s what SEO is all about – helping people find your blog when they’re searching online.

Imagine you write a blog post about making the best chocolate cake. If you use the words “chocolate cake recipe” in your post, people looking for that recipe can find your blog.

That’s why keywords are super important.

Using Keyword Research Tools

Keyword research tools are like metal detectors for finding treasure. They help you find the keywords people are searching for.

Some popular tools are Google Keyword Planner, Moz, and SEMrush. You type in a word or phrase, and these tools show you how many people are looking for it and how hard it would be to rank for that keyword.


For instance, if you have a blog about gardening, you could use these tools to find out how many people are searching for “best flowers to plant in spring.”

The tools might also give you ideas for related keywords, like “spring gardening tips.”

Selecting Primary and Secondary Keywords

When you’ve got your list of keywords, pick the main ones you want to focus on. These are your primary keywords.

They’re the most important and should match what your post is about. Then, choose some secondary keywords.

These are like backup dancers – they support the main ones and help you cover more ground.

Let’s say your primary keyword is “easy homemade pizza dough.” Your secondary keywords could be “quick pizza crust recipe” and “no-rise pizza dough.”

Use your primary keyword a few times in your post, like in the title and the first paragraph. Then sprinkle your secondary keywords throughout the post.

By doing keyword research and using these keywords in your blog posts, you’re helping people find your blog. It’s like putting up signs that guide them to your awesome content.

And when they find your blog and love it, they’ll keep coming back for more.

Assign Tasks and Set Deadlines

Determining Content Formats

Not all content is just writing. There are different ways to share what you know. You can write blog posts, make videos, or create cool images like infographics.

Think about what fits your topic best and what your readers might like. For example, if you’re talking about a workout, a video might be better than just writing, so people can see the exercises.

Assigning Tasks to Team Members

If you have friends or people helping with your blog, it’s like being part of a team. Each person can do different things.

Maybe one person is great at writing, another is awesome at making videos, and someone else is a pro at designing pictures.

Tell everyone what they need to do. It’s like when you do a group project at school, and everyone has a part to work on.

For instance, let’s say you’re working on a post about planting a garden. You could ask one person to write the post, another to take photos of the plants, and someone else to make an infographic about planting times.

Setting Deadlines for Content Creation and Publication

Deadlines are like finish lines in a race. They tell you when something needs to be done. For your blog, set dates for when each task should be finished.

This helps you get things done on time and keeps your blog running smoothly. Make sure your deadlines are realistic, so no one has to rush too much.

Imagine you want to publish a post every Monday. You could set a deadline to finish writing by Wednesday, have pictures done by Friday, and then put it all together on the weekend.

This way, you’re ready to go when Monday comes around.

By figuring out the best format for your content, giving everyone a job, and setting deadlines, you’re making sure your blog stays active and interesting.

It’s like being the coach of a team, helping everyone work together to win the game!

Create an Editorial Calendar

Purpose of an Editorial Calendar

An editorial calendar is like your blog’s planner. It helps you keep track of what you’re going to post and when. It’s a big picture of your blog’s future.

With it, you can see what’s coming up, just like you look at a calendar to see when you have a test or a soccer game.

Organizing Content by Theme and Frequency

Think about themes for your blog. Maybe you want to focus on different topics each month. If you have a food blog, January could be “Healthy Eating,” and February could be “Chocolate Delights.”

This keeps things exciting for your readers.

Now, decide how often you want to post. Will it be once a week? Twice? Maybe every day? Put this on your calendar.

If you post every Tuesday, you can plan what each Tuesday will look like.

Scheduling Content for Publication

This is where you decide the exact dates your posts will go live. It’s like setting an alarm so you won’t forget to do something important.

If you have a post about “Top 10 Summer Beach Reads,” you’d want to schedule it for early summer, not in the middle of winter.

For example, if you’re planning a series of posts about spring cleaning, you might schedule “How to Declutter Your Closet” for the first week of March and “5 Natural Cleaning Solutions You Can Make at Home” for the second week.

By using an editorial calendar, you’re making sure you always know what’s next. It keeps you from scrambling at the last minute to find something to post.

It’s like having a map for a treasure hunt – it guides you to where you need to go, step by step. And when you follow it, you end up with a blog full of great content that your readers can’t wait to check out.

Write High-Quality Blog Posts

Tips for Writing Engaging and Informative Content

When you write a blog post, think about telling a story to a friend. You want to keep their interest, right? Start with a catchy opening that grabs attention, like a fun fact or a question.

“Did you know that the world’s largest chocolate bar weighed as much as an elephant?”

Be clear and get to the point. Use examples to make your ideas easier to understand.

If you’re explaining how to save money, you could say, “It’s like skipping that fancy coffee once a week and saving the money in a jar.”

Importance of Formatting and Readability

Big blocks of text can scare readers away. Break it up with headings, like signs on a road, to show what’s ahead. Use short paragraphs and bullet points to make it easy to scan.

Bold or italicize important parts, but don’t go overboard.

Formatting is also about choosing the right words. Use simple language that a 9th grader would understand. Instead of saying “utilize,” just say “use.” Keep sentences short and sweet.

Incorporating Multimedia Elements

People love pictures and videos. They make your post more fun and can help explain things better. If you’re writing about a science experiment, a video can show it in action.

Infographics are great for sharing stats or steps in a process. “Look at this chart to see how much sugar is in your favorite snacks.”

Remember to use images and videos that are related to what you’re talking about. If your post is about planting a garden, include photos of seeds, tools, and the planting process.

This makes your post more interesting and can help readers understand your topic better.

Writing high-quality blog posts is like cooking a good meal. You need the right ingredients, like engaging content, easy-to-read formatting, and tasty multimedia elements.

Mix them together well, and you’ll have a post that readers will love to devour.

Optimize Content for SEO

Using Primary and Secondary Keywords Strategically

When you write, think about those secret codes – your keywords. Use your main keyword (the primary one) in important spots like your post’s title, the first paragraph, and a few times throughout the text.

But don’t overdo it; it should feel natural, like seasoning food just right.

Your secondary keywords are like backup singers. They support the main one. Sprinkle them in where they fit, but keep it smooth.

For example, if your primary keyword is “homemade salsa,” a secondary keyword could be “easy salsa recipe.” Use it in a different paragraph to mix things up.

Optimizing Title Tags and Meta Descriptions

The title tag is the name of your post that shows up in search results. Make it catchy and clear, and include your primary keyword.

Think of it like the title of a book. It should make someone want to click and read more.

The meta description is a short summary of your post that also shows up in search results. It’s like the blurb on the back of a book.

Write it in a way that tells readers what they’ll learn and why they should care, and fit in your primary keyword if you can.

Implementing On-Page SEO Best Practices

On-page SEO is making sure everything on your page is set up to help search engines understand your content. This includes using keywords, but there’s more to it.

Make sure your images have alt text, which is a short description that tells search engines what the image is about. Use internal links to connect your posts to each other.

Also, make your site easy to navigate, with clear menus and a design that looks good on phones too. Fast loading times are important as well – no one likes to wait for a slow page to open.

By paying attention to these SEO details, you’re helping search engines like Google show your posts to more people.

It’s like putting up a big sign on the internet highway that says, “Hey, check this out!” When you do it right, more readers will find their way to your blog.

Promote Your Content

Utilizing Social Media Platforms

Social media is like the loudspeaker for your blog. Use platforms like Instagram, YouTube, or Facebook to tell people about your new posts.

It’s like making an announcement at school about a cool event. Share a picture or a clip and include a link to your blog post. Make it fun and interesting so friends will want to click and read more.

For example, if you wrote a post about making a birdhouse, you could share a photo of the finished birdhouse on Instagram.

Add a caption like, “Want to make your own? Check out the step-by-step guide on my blog!”

Engaging with Your Audience Through Comments and Social Media

Talking to your readers is like having a conversation with friends. When they comment on your blog or social media posts, write back.

Answer their questions and say thank you. It shows you care and helps build a community around your blog.

If someone says, “Loved your birdhouse post! It was super helpful,” you can reply, “Thanks so much! Do you have any birds visiting yet?” It’s friendly and keeps the chat going.

Collaborating with Influencers and Other Bloggers

Working with other bloggers and influencers is like joining a club. You help each other out. Find people who talk about similar things and see if you can work on something together.

Maybe you can write a guest post for their blog, and they can write one for yours.

You could also team up with someone who has more followers. If there’s a popular DIY blogger, ask if they’d like to try making your birdhouse and share it with their fans.

It’s like getting a shoutout from the popular kid at school.

By promoting your content, you’re not just waiting for people to find your blog. You’re going out there and showing them what you’ve got.

It’s like putting up posters for a bake sale. The more places you put them, the more people will come to buy your cookies. And just like that, the more you share your blog, the more readers you’ll get.

Analyze and Refine Your Content Plan

Monitoring Your Blog’s Performance

Keeping an eye on how your blog is doing is like checking your grades after a test. You want to see what worked and what didn’t.

Tools like Google Analytics can show you how many people visited your blog, which posts they liked most, and even how they found your blog.

For example, if you see that your post “5 Ways to Make Homework Fun” got a lot of visitors, you know that’s a hot topic.

You might want to write more about making schoolwork enjoyable.

Adjusting Your Content Plan Based on Data and Feedback

Once you know what’s popular on your blog, you can make changes to your plan. It’s like deciding to study more for science because you saw it was your lowest grade.

If readers love your how-to guides but aren’t interested in your book reviews, do more guides and fewer reviews.

Also, listen to what your readers say in the comments or on social media. If they’re asking for more tips on a certain topic, add that to your plan. It’s like a coach changing the game strategy at halftime to win.

Continuously Improving Your Content Strategy

A good blogger never stops getting better. It’s like leveling up in a game. Use what you learn from monitoring your blog and feedback to keep growing.

Try new things, like different types of posts or new topics. Always look for ways to make your content more interesting and helpful.

Remember, your blog is like a garden. You need to keep an eye on it, water it, and sometimes change what you’re growing. Over time, you’ll learn what makes your garden thrive.

Keep adjusting and trying new things, and your blog will keep getting better and better.

Frequently Asked Questions

How often should I update my content plan?

It’s good to review and update your content plan every few months. This lets you adjust to what your readers like and any new trends.

Can I use the same keywords in multiple blog posts?

Yes, you can, but try to focus on different aspects of the topic. This helps you cover more ground without repeating yourself too much.

What if I can’t stick to my editorial calendar?

It’s okay to adjust your calendar if things change. The important part is to keep posting regularly, even if it’s not exactly as planned.

How do I know if my SEO is working?

Check your blog’s traffic with tools like Google Analytics. If more people are visiting your blog from search engines, your SEO is probably working.

Do I need to be on every social media platform?

No, focus on the platforms where your audience hangs out the most. It’s better to be active and engaged on a few platforms than to spread yourself too thin.

What should I do if I’m not getting any comments or feedback?

Try asking questions at the end of your posts or on social media to encourage interaction. Also, make sure you’re promoting your content where your audience is likely to see it.

How long should my blog posts be?

Aim for at least 300 words, but the best length for a blog post can vary. Some topics need more detail, while others can be shorter. Focus on providing value, not just hitting a word count.

Remember, every blog is unique, so what works for one might not work for another. Stay true to your voice and your audience, and don’t be afraid to experiment to find what works best for your blog.


Creating a content plan for your blog might seem like a lot of work, but it’s like building a blueprint for success.

From defining your goals to promoting your posts and analyzing the results, each step is a piece of the puzzle. Remember, even the most popular blogs started with a single post and a plan.

Keep your goals clear, know your audience, and stay organized with an editorial calendar. Write posts that are engaging and easy to read, and don’t forget to use SEO to help people find your content.

Use social media to spread the word, and always be ready to adjust your plan based on what your readers love.

Most importantly, keep learning and improving. Blogging is a journey, and with each post, you’ll get better at understanding what works.

Don’t be afraid to try new things and take feedback as a chance to grow. Your blog is your space to share your passion and knowledge with the world.

So, take a deep breath, and get ready to dive into the exciting world of blogging. With your content plan in hand, you’re all set to create a blog that informs, entertains, and maybe even inspires. Happy blogging!

If you’re new to blogging, you might be wondering how to kick things off. Don’t worry, we’ve got you covered.

Check out our guide on ‘How To Write Your First Blog Post‘ for some easy-to-follow steps. Happy blogging!

I hope you found my article informative. Please leave any questions in the comments below. I appreciate all the feedback. participates in various affiliate programs. These affiliate programs are designed to provide a means for sites like to earn fees by advertising and linking to their products and services at no extra cost.

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