As an Amazon affiliate, you must disclose your association with Amazon with your audience on your website, as stated in the Amazon programs operating agreement.
The Amazon affiliate disclosure must be displayed clearly and conspicuously on your website. The disclosure is to clarify your association with Amazon and to build trust with your visitors. Place the disclosure at the beginning of your blog post.
In my post, I show Amazon affiliates how to write an Amazon affiliate disclosure for their websites so that they can promote Amazon products in compliance with the operating agreement.
In addition to the disclosure, your site must be compliant with FTC (Federal Trade Commission) regulations. These regulations state you must be open and truthful about relationships and any payments you receive.
Let’s get started.
- What is the Amazon affiliate disclosure?
- Amazon affiliate disclosure examples
- Where to put the disclosure on your website
- Identify your affiliate link destination
- FTC (Federal Trade Commission) regulations
- Amazon affiliate disclosure video tutorial
What is the Amazon affiliate disclosure?
The Amazon affiliate disclosure is a declaration that you have an association with Amazon. You promote Amazon products to earn a commission.
When you sign up to the Amazon associates program, you agree to identify yourself as an associate. Should you not place this disclosure on your website, Amazon will cancel your account.
Identifying yourself as an associate is number five on the operating agreement.
I recommend you display the disclosure on your site as soon as you open an Amazon affiliate account.
Amazon affiliate disclosure example
Here is an Amazon affiliate disclosure example accepted by Amazon. You are free to copy and paste this example on your website. Ensure that you edit the (Website name) part.
‘(Website name) is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.’
This disclosure confirms you are associated with Amazon and that you earn money by advertising and linking to Amazon.com. If you link to other Amazon sites, list those, too.
As of October 2019, Amazon stated that the following disclosure is acceptable.
‘As an Amazon Associate, I earn from qualifying purchases.‘
Where to put the Amazon affiliate disclosure on your website
Your disclosure should be in a prominent position on your website. Your visitors should know you earn money from qualifying purchases before they click on any links.
I have disclosure text in a sidebar on my website. On mobile devices, this appears at the bottom of the blog post. Therefore, I recommend you have a disclosure at the beginning of blog content that contains affiliate links. Accepted disclosure text is ‘As an Amazon Associate I earn from qualifying purchases.‘
To add a disclosure to your sidebar, create a text widget, give it the name, legal information, and type your disclosure text into the text box. Finally, select save.
For a tutorial on how to add widgets to your sidebar, check out my WordPress sidebar tutorial post.
Once saved, your Amazon affiliate disclosure appears on your website.
If your theme has a sticky sidebar option, I suggest you enable that feature. Sticky means the sidebar follows your visitor as they scroll down your blog post.
On mobile devices, the sidebar gets pushed to the bottom of your content. Therefore, I recommend putting a disclosure at the top of blog posts that contain affiliate links.
Here is a screenshot of a blog post preview on a mobile device.
Identify your affiliate link destination.
The text around your affiliate links should make it clear to your visitor where they are going when they click on the link. If you are sending them to a product page on Amazon, you need to say that in your content.
For example, you are writing a review of a sports action camera. Your text around the affiliate link could look like this.
Check out the latest price and reviews of the AKASO EK7000 4K WiFi Sports Action Camera on Amazon.
FTC (Federal Trade Commission) regulations
The FTC is a commission in the United States to protect consumers. The regulations state that you need to make it clear to your visitors your partnership with Amazon and that you receive payment. This message has to be delivered to your visitors before they get to your links.
The FTC has an excellent frequently asked questions page related to product promotion at ‘The FTC’s endorsement guides: What people are asking.‘
Amazon affiliate disclosure video tutorial
The Amazon affiliate disclosure needs to be easy to find on your site, do not hide it on a single page or in the footer. Place the disclosure in a text widget on your sidebar, and at the beginning of blog posts that contain affiliate links.
After you sign up for the affiliate program you are given 180 days to make three qualifying sales. Once you make the sales, Amazon audits your site. If you do not have an Amazon affiliate disclosure on your site, Amazon will close your account.
Before you return to your website to add your Amazon affiliate disclosure, could you spare one minute to leave me a comment? I appreciate all feedback.
If you would like a walkthrough of the signup process for the Amazon affiliate program in the United States, please check out my blog post, How do I sign up for the Amazon affiliate program?
For video tutorials about the Amazon affiliate program, using WordPress, SEO, and keyword research, check out my YouTube channel.