The Amazon affiliate disclosure must be displayed clearly on your website. The disclosure is to clarify your association with Amazon. And to build trust with your visitors. Place the disclosure at the beginning of your blog post.
In addition to the disclosure, your site must be FTC (Federal Trade Commission) regulation compliant. These regulations state you must be open and truthful about relationships and any payments you receive.
Let us begin.
What Is The Amazon Affiliate Disclosure?
The Amazon affiliate disclosure is a declaration that you have an association with Amazon. You promote Amazon products on your website to earn a commission.
When you sign up for the Amazon associates program, you agree to identify yourself as an associate. If you do not display this disclosure on your website, Amazon will cancel your account.
Identifying yourself as an associate is number five on the Amazon operating agreement.
I recommend you display the disclosure on your site as soon as you become an Amazon affiliate.
Amazon Affiliate Disclosure Examples
Here is an Amazon affiliate disclosure example. You can use this text on your website. Ensure that you edit the (Website name) part.
(Website name) is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
This disclosure confirms you are associated with Amazon, and you earn money by advertising and linking to Amazon.
As of October 2019, Amazon stated that the following disclosure is acceptable to use on your website.
As an Amazon Associate, I earn from qualifying purchases.
Where To Put The Amazon Affiliate Disclosure
Your Amazon affiliate disclosure should be in a prominent position on your website. Your visitors should know you earn money from qualifying purchases before clicking on affiliate links.
You can put your disclosure text in a sidebar. On mobile devices, sidebar text appears at the bottom of the blog post. Therefore, I recommend you have also put a disclosure at the beginning of blog posts that contain affiliate links.
To add a disclosure to your sidebar, create a text widget. Name it Legal Information and type your disclosure text into the text box.
Finally, select save.
Want to add widgets to your sidebar? Check out my WordPress sidebar tutorial post.
Once saved, your Amazon affiliate disclosure appears on your website.
If your theme has a sticky sidebar option, enable it. Sticky means the sidebar follows your visitor as they scroll down your blog post.
On mobile devices, sidebars get pushed to the bottom of your content. I recommend putting a disclosure at the top of blog posts that contain affiliate links
Here is a screenshot of a blog post preview on a mobile device.
Make It Clear Where Your Affiliate Links Go
The text before your affiliate links should state to your visitor where they are going when they click on the link. If you are sending them to a product on Amazon, say that in your content.
For example, you are writing a review of a sports action camera. Your text around the affiliate link could look like this.
Check out the latest price and reviews of the AKASO EK7000 4K WiFi Sports Action Camera on Amazon.
Your visitor knows that this is a link to the product page on Amazon.
FTC (Federal Trade Commission) Regulations
The FTC is a commission in the United States to protect consumers. The regulations state that you must be clear about your partnership with Amazon to your visitors.
Before your visitor sees any affiliate links, they should know that you get payment from purchases. I recommend putting the affiliate disclosure at the beginning of your blog post.
The FTC has the power to fine website owners that do not declare they earn money from purchases. According to the FTC website, each violation can incur a fine of over $40,000.
The FTC has an excellent frequently asked questions page about product promotion at The FTC’s endorsement guides: What people are asking.
Amazon Affiliate Disclosure Video Tutorial
The Amazon affiliate disclosure must be easy to find on your website. Your visitors should know you receive payment for purchases before clicking on one of your affiliate links.
Place the Amazon affiliate disclosure on your sidebar and at the beginning of blog posts that contain affiliate links.
After signing up for the affiliate program, you have 180 days to make three qualifying sales. After you make three sales, Amazon audits your website. If you do not have an Amazon affiliate disclosure on your site, Amazon will close your account.
If you would like a walkthrough of the signup process for the Amazon affiliate program in the United States, please check out my blog post, How do I sign up for the Amazon affiliate program?
For more video tutorials, please check out my YouTube channel.